Senior SEM (PPC) Specialist

Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.

The Libertex Group in Numbers:

• 25+ Years of fintech experience

• 3M+ clients worldwide

• 700+ employees

• 40+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

Are you ready to leverage your PPC/SEM expertise to manage large-scale global campaigns? Are you an experienced SEM Specialist, ideally with a background in financial services? We are looking for an SEM Specialist to join our team and drive the optimization and expansion of our SEM campaigns.

What Will You Do

• Manage and optimise existing large-scale SEM (Google, Bing, etc) campaigns
• Proactively analyse performance data to identify new growth levers
• Resolve daily campaign performance issues and implement optimizations
• Regularly analyse campaign performance metrics to refine strategies
• Hands-on mentality with a willingness to take the initiative
• Create and improve ad copy and ad features for better engagement
• Utilise Google Analytics and SEM tools to track and optimise campaigns
• Stay updated on industry changes, algorithm updates, and trends
• Implement a "test and learn" approach to continually improve results
• Directly contribute to the Company’s bottom-line growth through SEM efforts

Requirements

• Degree in Marketing or any other relevant field
• At least 4 years of experience as SEM Specialist/PPC Specialist
• Proactive mindset, keen attention to detail, ability to identify and leverage connections. Good overall understanding of the Marketing Funnel.
• Experience in Financial Services is an advantage.
• Fluent in English language is a must. Additional languages will be considered as an advantage.
• Proficient in executing paid media campaigns for sustainable growth while maintaining probability (ROAS). Skilled in building, optimising, and analysing paid campaigns across diverse marketing platforms, especially Google Ads, Apple Search Ads and Microsoft Ads.
• Familiarity with Mobile Attribution Platforms such as Appsflyer and GA4 is a big plus
• Thrives in a fast-paced, results-driven environment
• Exceptional analytical abilities and a passion for identifying opportunities through data analysis

Benefits

• 21 working days annual leave
• Work remotely whilst being part of a global team
• Take your knowledge to a new level with our Udemy Business unlimited membership
• Professional and personal development opportunities in a fast-growing environment
• Work in a dynamic, data-driven environment with new technologies