SEO Lead

Job Title

SEO Lead (US Market, SaaS & EdTech) – Learntastic

About Learntastic

Learntastic is a SaaS-enabled learning platform focused on professional and compliance-driven education. Organic growth is a critical acquisition channel, and SEO plays a strategic, revenue-impacting role in our US expansion.

Role Overview

We’re hiring an SEO Lead who owns organic growth end-to-end — strategy, execution, team leadership, vendor management, AEO (Answer Engine Optimization), and high-quality backlink acquisition.

This role goes beyond traditional SEO. We want someone who understands how search is evolving across Google, AI answers, and knowledge-based discovery, and can build authority, not just rankings.

Key Responsibilities

SEO Strategy & Execution

• Own Learntastic’s SEO strategy for the US market

• Drive organic growth across:

  • Course pages

  • Category & hub pages

  • Blogs, guides, and evergreen resources

• Focus on search intent, buyer readiness, and conversions

• Lead on-page, technical, and off-page SEO initiatives

• Build SEO roadmaps tied to business KPIs

AEO (Answer Engine Optimization)

• Optimize content for AI-driven and answer-based search (Google SGE, featured snippets, FAQs, AI summaries)

• Structure content to win:

  • Featured snippets

  • “People Also Ask”

  • AI-generated answers

• Work closely with content teams to create clear, authoritative, citation-worthy content

• Ensure Learntastic becomes a trusted source in its education/compliance domains

Backlinking & Authority Building

• Own backlink strategy focused on quality, relevance, and authority

• Acquire links through:

  • Digital PR

  • Content partnerships

  • Editorial placements

  • Resource link building

• Evaluate backlinks based on business value, not vanity metrics

• Avoid spammy or risky link practices

• Track link performance and impact on rankings and conversions

Team Management

• Lead and mentor internal SEO team members

• Set priorities, review output, and maintain quality standards

• Build scalable SEO processes, documentation, and workflows

Vendor & Agency Management

• Manage external SEO agencies, backlink vendors, and content partners

• Brief vendors clearly with goals, guidelines, and success metrics

• Evaluate vendor ROI and decide what to outsource vs keep in-house

• Ensure timelines, quality, and compliance are met

Reporting & Optimization

• Track performance using GSC, GA, Ahrefs/SEMrush, and related tools

• Translate data into insights and action plans

• Report clearly to leadership with a focus on outcomes, not just metrics

Required Experience & Skills

• Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms

• Strong team management and vendor management experience

• Demonstrated success with:

  • AEO / answer-based search optimization

  • Backlink strategy and authority building

• Deep understanding of:

  • US search behavior

  • SaaS & EdTech funnels

  • Content-led SEO growth

• Hands-on experience with technical and on-page SEO

• Strategic mindset with strong execution capability

Nice to Have

• Experience in compliance, certification, or professional education domains

• CRO or funnel optimization experience

• Experience scaling SEO teams and multi-vendor setups