LEARFIELD

Learfield is a premier collegiate sports marketing company based in Plano, Texas, dedicated to connecting brands with sports enthusiasts. Operating within the vibrant world of college athletics, Learfield engages over 150 million passionate fans across the United States through comprehensive media, technology, and data solutions. The company excels in multiple areas, including sponsorship, ticketing, licensing, and innovative content distribution. Learfield's unique approach enhances partnerships with over 200 universities and institutions, providing unmatched access to premier media and marketing opportunities.

Founded through the merger of IMG College and Learfield Communications in 2018, Learfield represents prestigious properties such as the NCAA and its championship events, various conferences, and top university athletic programs. With a commitment to delivering exceptional value, Learfield's services facilitate fan engagement through digital content, ticket sales, and exclusive experiences tailored for both brands and sporting events. This enables advertisers and corporate partners to connect deeply with college sports fans, transforming the way brands communicate and engage with their audience. With a workforce of over 2,200 professionals, Learfield embraces a culture rooted in community, trust, and a love for sports, constantly seeking innovative ways to support athletic institutions and engage their fan base.