Content Marketing Coordinator

ABOUT THE ROLE

The Content Marketing Coordinator is a highly organized and detail-oriented copywriter and content marketer with both a creative and analytical mindset. This individual will support the creation and distribution of content across multiple channels. This role reports to the VP of Brand & Communications and works closely with the Senior Content Manager to ensure consistent brand messaging, high-quality storytelling and smooth execution of content initiatives that drive awareness, engagement and lead generation. As a key member of the global Marketing team, the Content Marketing Coordinator brings our content to life, helping to amplify the company’s voice, enhance brand perception and engage key audiences across multiple touchpoints.

This position is ideal for someone early in their content marketing career who loves writing, enjoys working across teams, with an interest in the Fashion, Lifestyle and Beauty industries.

What you’ll do:

• Support the creation and distribution of high-quality content (blogs, reports, guides, social media) across multiple platforms, ensuring cohesive brand messaging and strong audience engagement.
• Coordinate end-to-end content production, including drafting, editing, managing timelines, reviewing assets, gathering approvals and ensuring consistency across all deliverables.
• Publish and maintain digital content in WordPress and assist in developing supporting assets such as briefs, outlines, editorial calendars, social copy and simple visuals.
• Contribute to the ideation, research and production of marketing materials that align with overall Marketing goals and Business Marketing priorities.
• Contribute to and support in maintaining the editorial calendar, ensuring alignment with the social media calendar and that all stakeholders have visibility into timelines and deliverables.
• Serve as a key connection point between the Content and Business Marketing teams, ensuring Business Marketing priorities are reflected in content.
• Provide ad hoc support for social media publishing and community management
• Apply basic SEO principles to content drafts, such as keyword insertion, meta descriptions and tagging.
• Monitor content performance using tools like GA4; prepare periodic reports for the Senior Content Manager.
• Work closely with stakeholders across product, sales, customer success and marketing to gather information, ensure alignment and support cross-functional content needs.

ABOUT YOU

Who You Are:

• 2+ years of experience in content marketing, copywriting, journalism, communications or a related field
• English native or equivalent fluency, with excellent communication skills
• Proficient writing, editing and storytelling skills, with the ability to adapt tone and style across formats (reports, blogs, briefs, etc) and audiences
• Creative, curious and data-informed, able to generate engaging story ideas and support content creation using insights
• Highly organized and detail-oriented, able to manage multiple tasks, meet deadlines and maintain accuracy independently
• Experience with content management systems, such as WordPress, including uploading, formatting, and publishing digital content; familiarity with GA4 and SEO tools (Semrush or similar) is a plus
• Proactive, collaborative team player who thrives in fast-paced environments, supports cross-functional projects and is eager to learn from senior team members

Extra Credit:

• Interest or experience in fashion, lifestyle, beauty or related industries preferred
• Familiarity with B2B or SaaS environments
• A keen eye for social media with knowledge of platforms such as LinkedIn, Instagram and TikTok

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE MARKETING TEAM

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.

OUR RECRUITMENT PROCESS

1. Intro Call
2. Meet & Greet
3. Skills Assessment
4. Culture Fit Interview
5. Leadership Interview

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.