India onlyAre you someone who loves to tackle marketing-challenges? Do your friends and colleague call you a person who is always full of new ideas and energy? Then, you could be the right fit for our Marketing team.
Responsibilities:
We are looking for a passionate and strategic Content Marketing Specialist to join our digital marketing team!
In this role, you will be responsible for developing and executing a comprehensive social media and content marketing strategy to increase brand awareness, generate leads, and drive business growth. You will manage the Company's and CEO’s LinkedIn presence, identify and engage with key decision-makers (ICPs) online, and collaborate with the Digital Marketing Manager to create and publish high-quality content.
Your skills will come to life at Koru where you will:
1. Manage the CEO’s LinkedIn account, including ghostwriting posts, engaging with their network, and identifying relevant ICPs for connection.
2. Identify and research relevant online communities, forums, and platforms where target ICPs are active.
3. Develop and implement a content strategy to engage with ICPs on these platforms, including sharing company articles, solutions, and participating in discussions.
4. Proactively seek out and secure PR opportunities to showcase the company, CEO, and its expertise.
5. Identify high-traffic websites and influencers for potential brand mentions, features, and article placements.
6. Monitor the company’s social media presence across platforms like LinkedIn, Dribble, and others, and respond to all inquiries and comments.
7. Track website traffic, analyze email marketing campaign results, and collaborate with the Digital Marketing Manager on blog posts and website updates.
Requirements
1. 6 months to 2 years of experience in social media marketing (Linkedin) and marketing content creation
2. Strong understanding of Linkedin best practices and content marketing strategies
3. Excellent writing and communication skills, with the ability to tailor content for different audiences
4. Proven ability to identify and engage with key decision-makers online
5. Experience with social media listening and analytics tools
6. A keen eye for detail and a passion for creating high-quality content
7. Excellent organizational skills and the ability to manage multiple tasks simultaneously
Benefits
Koru is a multiple award-winning agency focused on UX Design for B2B and SaaS products. We move at a breakneck speed. We are on a constant lookout for creative and enthusiastic people, who can challenge the status quo and are not afraid of taking risks. When you join us, you can expect –
- An opportunity to work on a mission that is larger than life.
- Growth at a rapid pace, and opportunities to prove your expertise.
- An outstanding work environment.
- Company-sponsored trainings.
- Exceptional compensation packages based on skillset
