Marketing Coordinator

About Keycafe

Based in Vancouver, Canada, we're a global leader in B2B SaaS key management, serving 40+ industries, from auto dealerships like Ford to hotels like Hilton. Our MS5 SmartBox is the IoT device that keeps keys secure and operations smooth by allowing organizations to remotely manage and hand off physical keys to their employees, guests, and customers. See our Glassdoor reviews.

The Role

We're looking for a marketing coordinator to join our dynamic team and own all marketing aspects of our Auto Dealerships vertical. However, if you have a special interest or experience in one of the other industries we serve, we are open to discussing a different vertical for the right candidate. Prior knowledge of auto dealerships is not necessary, but our goal for the role is to become an expert on how auto dealerships use Keycafe and translate this into marketing materials.

Who You Are

You're a dynamic, results-driven marketer with a knack for empowering sales teams. With a background in marketing and a passion for data-driven strategies, you excel at creating impactful sales collateral and training programs. You're not just a coordinator; you're a sales enabler, ready to unlock new levels of success for Keycafe. If you're looking to make a significant impact in a fast-paced, innovative environment, this role is your next move.

Responsibilities

• Develop Sales Collateral: Working with the design team coordinate the creation of videos, presentations, one-pagers, case studies, and product sheets to arm the sales team.
• Time-Limited Offers: Develop two time-sensitive offers per month for the sales and success teams, complete with communication templates.
• Training: Facilitate 1-2 monthly trainings for the sales team on product updates and marketing resources.
• Webinars: Host 1-2 webinars per month for prospects and customers, involving the sales team and sharing key insights.
• Trade Shows: Schedule and administer trade show activities, from booth setup to lead capture.
• Market Research: Analyze competitors and market trends to inform sales strategies.
• Content Creation: Leveraging AI, develop blog posts, articles, and social media content that align with sales objectives.
• Cross-Functional Collaboration: Work closely with the marketing, product, and customer success teams to align sales enablement initiatives.
• Performance Metrics: Track and report on the effectiveness of sales enablement activities and materials.

Note: All results will be tracked for performance evaluation.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Fluent in English at a working business level, spoken and written
• 2+ years of experience in sales enablement or marketing.
• Strong communication and presentation skills.
• Proficiency in CRM and marketing automation tools.
• Knowledge of SEO and web traffic metrics.
• Working knowledge of Google Analytics.
• Experience using ChatGPT and other AI tools for marketing.

Working at Keycafe

• Competitive Compensation: We aim to pay market rate or above, commensurate with experience and qualifications.
• Work Equipment: We provide an Apple MacBook for work use, as well as a monitor, keyboard, and mouse.
• Music Streaming: We cover your subscription for Spotify, Apple Music, or another major provider.
• Cell Phone Plan: We cover typical single-person plans.
• Wellness Budget: Enjoy an annual budget for physical or mental wellness expenses, such as a local sports league, gym membership, fitness classes, mental health apps, counseling, etc.
• Career Development Budget: Enjoy an annual budget for career development courses, programs, or activities.
• Paid Time Off: 18 days of PTO annually for holiday or sick days, in addition to all of your local statutory holidays.
• Birthday Off: Celebrate your special day with an extra day off.
• 2 Year Sabbatical: After 2 years at Keycafe, enjoy 2 extra weeks of PTO in your 3rd year.
• 5 Year Sabbatical: After 5 years at Keycafe, enjoy 5 extra weeks of PTO in your 6th year. Recurs every 5 years.
• Maternity / Paternity Leave: 4-week paid parental leave for both mothers and fathers, with flexible usage within the first year of the child's arrival.

Note: Eligibility for benefits begins upon successful completion of a 3- or 6-month probationary period.