Kenz'up

Kenz'up was born from a clear insight: Moroccans deserved better financial tools that would make their daily lives easier while rewarding their loyalty. Founded in June 2020 as part of the AKWA GROUP, this Moroccan fintech startup set out to revolutionize how people think about payments and rewards in Morocco.

The company provides a comprehensive mobile wallet (M-Wallet) that enables users to pay, transfer money, and withdraw cash without needing a bank card or any commitment. Beyond traditional financial services, Kenz'up has built an innovative multi-brand loyalty program that rewards users with instant cashback at over 1,200 partner locations across Morocco. The company partners with major brands including Afriquia, Zara, Samsung, Marjane, and many others. What makes Kenz'up unique is their commitment to financial inclusion, operating in both Arabic and French, and providing a secure platform that meets Bank Al-Maghrib standards. The company is particularly focused on serving professionals with specialized solutions like the Fuel Wallet for business expense management, making it an essential app for physicians, architects, lawyers, and other professionals who need efficient ways to manage and justify their fuel expenditures.