Social Media Marketer

Job Title: Social Media Marketer

We are seeking a creative and results-driven Social Media Marketer to join our dynamic team. The ideal candidate will be passionate about social media, possess strong analytical skills, and have a proven track record of creating and implementing successful social media strategies.

Responsibilities:

• Develop, implement, and manage our social media strategy across multiple platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Create, curate, and publish high-quality content, including text, images, videos, and infographics, that aligns with our brand voice and marketing goals.
• Plan and execute digital marketing campaigns, including email marketing, SEO/SEM, and online advertising.
• Monitor and analyze social media and digital marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies as needed.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
• Collaborate with the marketing team to plan and execute integrated marketing campaigns that support our overall marketing objectives.
• Stay updated on industry trends, emerging platforms, and best practices to ensure our digital presence remains innovative and effective.
• Conduct social media and digital marketing audits and provide recommendations for improvement.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Build and maintain relationships with influencers and key stakeholders in our industry.
• Develop innovative ideas for social media ads and campaigns that drive engagement and conversions.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media marketing and digital marketing, focus on social media advertising.
• Proven track record of creating successful social media and digital marketing campaigns.Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and digital marketing tools (e.g., Google Analytics, SEMrush).
• Strong understanding of social media analytics and digital marketing metrics, and the ability to interpret data to inform strategy.
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Knowledge of digital marketing and SEO principles is a plus.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Must have your own device and reliable internet connection.