Mile Marker

In early 2025, the media landscape witnessed the emergence of a new force, Mile Marker Agency. This wasn't just another agency opening its doors; it was the strategic culmination of two established entities, PlusMedia and Cage Point, merging their distinct strengths to forge a new path. What started as two separate companies, each with its own expertise – PlusMedia known for its direct response acumen and Cage Point for its omnichannel media strategies – evolved into a unified agency designed to address the evolving needs of ambitious growth marketers. The journey to Mile Marker was driven by a clear vision: to create a 'tell-it-like-it-is' media agency that could cut through the noise and deliver tangible business outcomes.

The founders recognized that legacy agency models were often falling short for small-to-medium enterprises on the cusp of significant expansion. These businesses required a partner that could blend deep platform expertise with genuine human understanding (EQ) and sharp analytical intelligence (IQ). Mile Marker was conceived as this partner, an agency that wouldn’t just chase KPIs but would focus on scalable growth. By integrating the strategic precision and analytical insights from both PlusMedia and Cage Point, Mile Marker positioned itself as an end-to-end agency capable of bridging the digital and physical worlds. Their operating system, MMoS, featuring Waypoint™ for data-driven research and scalable execution, and Relay™, their customized tech stack, underpins their commitment to accountability and impactful results. Headquartered in New York City, Mile Marker embarked on its mission to simplify the complex, offering sophisticated marketers a dedicated ally in navigating the intricate media terrain and achieving their growth ambitions.