Senior Product Marketing Manager

Are you an experienced and Passionate Product Marketing Manager looking for an opportunity to work on one of the world’s most popular MMORPGs?

As Senior Product Marketing Manager, you will lead the Marketing strategy and execution for a bold & exciting strategic project for Old School RuneScape.

Reporting into our Marketing Director, you will be a key member of the embedded OSRS Marketing department, collaborating closely with many teams including Product Management, Production, Design, Analytics & Creative Services. You will grow the game by creating industry leading go-to-market plans that support key projects & releases.

What you’ll be doing:

• Translate product strategy and commercial targets into long term marketing strategies focused on acquisition, engagement, and monetization, with detailed requirements ensuring brand compliance and consistency.
• Orchestrate the planning & oversee the execution of Go to Market plans from conception to completion, working with key stakeholders and channel owners e.g., UA, Social, Community, CRM, influencers, Web & more.
• Help to define & establish brand identity, product positioning and target audience in collaboration with Product teams and other stakeholders.
• Lead efforts to uncover and curate actionable player insights in collaboration with community, Research and Analytics teams.
• Take a lead role in managing campaign budgets, & optimising based on performance data. Contribute to budget forecasting based on historical performance and market trends.
• Oversee asset briefing, production, delivery, and distribution, and act as a point of sign off to ensure all materials align with campaign objectives and brand guidelines.
• Ensure campaigns are measured and reported against agreed objectives and KPIs with insights, learnings and recommendations included as standard. Report performance of Marketing campaigns back to the team and the wider business.

What we’re looking for:

• Strong experience in Product Marketing, with demonstratable examples of orchestrating & executing successful Go to Market plans.
• Robust understanding and experience with MMO games, either as a seasoned professional, dedicated player, or ideally, both
• Demonstrable experience of establishing a new brand identity or launching a new product.
• Creative thinker with the ability to craft compelling narratives and innovative marketing ideas.
• Experience working with & harnessing a passionate community of customers/players.
• Up-to-date knowledge of the ever evolving gaming landscape

Collaboration is at the heart of Jagex. We love getting together with our teams to share ideas and socialise.
If you live in the UK, we offer a flexible working model that empowers you to work in the way that suits you best, while also getting the best from your working relationship with all the great people you’ll be connecting with here. We support you to be set up for success no matter where you log in.

Flexibility really is the key to how we set up working schedules, we’ll discuss your needs with you and be transparent about the working schedules of the team you’ll be working with during our interview process.

About Jagex:

Make forever games with us.

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We have such huge expertise at running games for the long term that we re-define expectations for what evergreen success looks like.

We create spaces for our players to come together – with each other and with us – inside and outside of our games. We empower our players with real influence on the game’s evolution. We help our players belong. Our community experiences give players a greater stake in what they’re playing, creating loyal forever fans.

These strengths inform our vision of our studio as a thriving international games company with a growing library of forever game IPs for core gamers. Our forever games will nurture sizable communities whose loyalty provides consistent revenues.

This in turn drives our mission: We create forever fans by empowering our community. We give players experiences worthy of their long-term time investment and actively collaborate with them to shape the games and the community for the better.

If this is something you want to be a part of, get in touch.

We have 500 of the industry’s most talented individuals in our Cambridge studio; if you share our values and ambition, we’d love to talk to you. Worried you don’t meet all the requirements in the spec? Your attitude, fresh perspective and experience is just as important to us; if you think this could be the perfect job for you, let’s talk.