Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Reports to:
Senior Marketing Executive / Marketing Manager

The Role:

The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.

Job Summary:

To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.

PLANNING & CAMPAIGN MANAGEMENT

• Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
• Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
• Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
• Coordinate all deliverables with contras and partner marketing agreements
• Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
• Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
• Raise PO’s and maintain budget trackers and manage payments to suppliers

ANALYSIS & INSIGHT

• As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
• Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Work with data & insights team to capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc.).
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards daily to monitor performance.
• Become part of a culture of testing and metrics-driven decision making in the team.
• Share case studies with marketers within the team, EMEA division and Informa Markets business.

MARKETING EXECUTION

• Identify the target audience and key segments within the target universe.
• Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust campaign activity based on performance metrics.
• Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
• Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
• Manage and format any external files for import into the Informa database.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.

Qualifications

Qualities needed for the role

• Analytical and questioning mindset.
• Focussed on real-time performance and ROI.
• Deadline and target-driven.
• Ability to build effective relationships with partners and stakeholders.

Qualities needed for culture fit

• Highly collaborative and tenacious team player.
• Fast learner and committed to personal development and growth.
• Takes pride and ownership of their work.
• Adaptable and able to work in a pressurised environment.

Skills required

• Experience of using email marketing or marketing automation technology (Eloqua).
• Experience of working with CMS platforms (Adobe Experience Manager)
• Experience of working with databases and data selection/management software.
• Database development and growth including segmentation / advanced targeting.
• Experience in marketing analytics and reporting platforms (Adobe Analytics).
• Knowledge of digital marketing practices (PPC, SEO and online advertising).
• Excellent verbal and written communication skills in English
• Educated to degree level or equivalent.

Desired

• Experience of managing social media channels, scheduling, listening and analysis.
• Experience multivariate or AB testing practices.
• Formal business/marketing higher education qualification.
• Verbal and written communication skills.

Additional Information

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Time out: Take up to four days per year to volunteer, plus a day off for your birthday!
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Company funded private medical insurance
• The opportunity to develop your career with bespoke training and learning and on-demand access to thousands of courses on LinkedIn Learning.
• When it’s time for the next step, we encourage and support internal job moves
• Great community: a welcoming culture, our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.