Campaign Marketing Manager

About Us

IHG Hotels & Resorts is one of the largest hotel companies in the world with a family of 19 brands including InterContinental®, Holiday Inn®, Kimpton® and voco®. Approximately 350,000 people work across IHG’s hotels and our corporate offices in 100+ countries.

The Role

As the Campaign Marketing Manager you will develop and execute marketing campaigns developed for Germany, and for regional/global that drive measurable contribution to brand, loyalty, and revenue performance.

A snapshot of the role responsibilities:

• Lead advertising and communications activities according to agreed strategy and priorities.
• Develop innovative, audience-relevant campaigns and communications and develop and support needs-based, non-traditional campaigns and communications which are fresh, creative, and relevant to the targeted audiences.
• Manage project budgets meticulously and track spending, commitments, and projections.
• Analyse campaign performance data, provide summaries, regular reports & presentations for management review highlighting key insights, and recommendations.
• Support the development, communication and/or implementation of marketing plans which detail the objectives, goals, strategies, measures, and tactics for the assigned marketing segment, and which builds into the overall annual plans.
• Support with the Development and implementation of strategic partnership campaigns in collaboration with in-region country lead.
• Manage marketing agencies to create compelling content & manage creative asset production ensuring quality and consistency.

What we need from you

The chosen candidate will possess the following:

• Fluent German and English language skills
• Solid experience in campaign management, preferably in the hotel, hospitality, or tourism industry within a large multinational company.
• Experience planning and executing holistic, integrated marketing campaigns.
• Strong project management skills, with the ability to multitask and meet tight deadlines.
• Excellent written and verbal communications skills.
• Proficiency in digital marketing tools and platforms
• Creative thinker with a keen eye for design and content aesthetics
• Analytical mindset, with the ability to interpret data and make data driven decisions.

We would love it if you also had:

• Deep understanding of hospitality and IHG’s organisation

What we offer you

At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working. Although we thrive on collaborating in person, we expect that you’re likely to spend time working remotely. Every role is different, and colleagues work with their team and their leader to determine how and when they collaborate in person. We like to believe we offer a unique culture where you have room to be yourself.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

Closing date for applications: 16/05/2024