What began in 1998 as a focused search engine marketing agency has blossomed into a global digital marketing powerhouse. Founded by Jeffrey Herzog, iCrossing's journey is a testament to its remarkable adaptability and foresight in the ever-shifting digital landscape. From its early days centered on search marketing and proprietary analytics, the company embarked on a strategic expansion, broadening its expertise and geographical footprint through key acquisitions like Spannerworks, Proxicom, and 3GNet. This period of growth was a clear indicator of iCrossing's ambition to offer a more holistic suite of digital services to its clients.
A pivotal moment in the company's history arrived in 2010 when it was acquired by Hearst, one of the world's largest and most diversified media, information, and services companies. This acquisition marked a new chapter for iCrossing, providing it with unparalleled access to vast data resources, premium content, and editorial expertise. Operating as a unit of Hearst, iCrossing gained a significant competitive advantage, enabling it to deliver even more powerful, data-driven, and creative solutions. Today, iCrossing stands as a connected marketing and technology agency, partnering with leading B2B and B2C brands across the globe. With a team of strategists, creatives, data scientists, and technologists, the agency is obsessed with creating transformative experiences that connect with people on a human level and drive substantial business outcomes. Headquartered in New York City, with numerous offices worldwide, iCrossing continues to evolve, helping brands navigate the complexities of the modern marketing ecosystem and unlock their full potential in both the digital and physical realms.
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