AFAR

AFAR Media is an acclaimed travel media brand dedicated to inspiring, guiding, and enabling travelers to have deeper, richer, and more fulfilling travel experiences. Founded in 2009 by Greg Sullivan and Joseph Diaz, the company was born from a desire to shift the focus of travel content from aspirational, often unattainable ideals to authentic, experiential journeys. AFAR encourages travelers to immerse themselves in local cultures, connect with communities, and understand different perspectives. The company operates as a purpose-driven public benefit company, underscoring its commitment to making a positive impact on the world through high-quality, conscientious storytelling. This ethos is aimed at a discerning audience of 'Travelers Who Care'—individuals who seek experiences that align with their values of sustainability, cultural respect, and personal enrichment.

The company's multi-platform portfolio is extensive, anchored by its award-winning print publication, AFAR magazine, which has been recognized multiple times as a leading travel magazine in the United States. Its digital presence, AFAR.com, complements the magazine with daily articles, in-depth destination guides, and practical travel intel. Beyond traditional publishing, AFAR Media has expanded its reach through several key initiatives. 'Learning AFAR' is its non-profit foundation that provides travel scholarships to students from low-income backgrounds, offering them life-changing educational journeys. 'AFAR Experiences' are immersive travel events that connect participants with destinations on a deeper level. The brand also produces a travel podcast, 'Travel Tales', and operates 'AFAR Advisor,' a B2B platform designed to support and inform travel advisors. Headquartered in San Francisco and with a presence in New York, AFAR continues to evolve, championing a mode of travel that is not just about seeing new places, but about engaging with the world in a meaningful and responsible way.