Newsletter and Email Marketing Associate

Role Summary

The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.

This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.

Duration & Commitment

• Duration: 6 months

• Time Commitment: Part-time (estimated 4–6 hours per week)

• Reporting to: Outreach and External Affairs Lead

Core Functions & Responsibilities

1. Newsletter Development & Delivery

• Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).

• Develop engaging, audience-centred content, including:

  • Human-interest stories from the field

  • Program updates and impact highlights

  • Partner features and opportunities

• Coordinate with internal team members to source content and updates.

• Ensure consistency in tone, branding, and quality across all editions.

• Manage newsletter scheduling, formatting, and distribution.

2. Email Marketing System Development (First 3 Months Priority)

• Design and establish a functional email marketing framework, including:

  • Selection/setup of an email marketing platform (e.g., Mailchimp or similar)

  • Creation of branded templates for newsletters and campaigns

  • Development of segmented mailing lists (e.g., partners, donors, youth, general audience)

• Build and maintain a clean and organised contact database.

• Develop a simple email content calendar aligned with Huru’s activities.

3. Audience Engagement & Growth

• Support the growth of Huru’s email subscriber base through:

  • Integration with social media and outreach campaigns

  • Internal coordination with programs and partnerships

• Monitor engagement metrics (open rates, click rates, subscriptions).

• Provide recommendations to improve reach, engagement, and retention.

4. Performance Tracking & Learning

• Track and analyze performance of newsletters and campaigns.

• Produce monthly insights briefs summarising:

  • Key metrics

  • Lessons learned

  • Suggested improvements

• Contribute to refining Huru’s broader communications strategy.

Key Deliverables

By the end of the engagement, the volunteer is expected to have:

• Produced and disseminated 12 high-quality bi-weekly newsletters

• Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months

• Established and maintained an active subscriber database

• Delivered monthly performance reports (6 total)

• Created a simple email marketing guide/manual for internal continuity

Desired Skills & Competencies

• Strong writing and storytelling skills (clear, engaging, concise)

• Basic understanding of email marketing tools (or willingness to learn)

• Attention to detail and ability to meet deadlines

• Basic design skills (e.g., Canva or similar tools) are an added advantage

• Organisational skills and ability to manage content workflows

• Interest in communications, development work, or environmental sustainability

• Proactive attitude and willingness to take initiative

What You Will Gain

• Hands-on experience in nonprofit communications and digital marketing

• Opportunity to build a portfolio of published newsletters and campaigns

• Exposure to programmatic work in environmental sustainability

• Mentorship and collaboration within a young, dynamic team

• A strong foundation in email marketing systems and strategy