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Humana is building a member-first marketing ecosystem—and we’re seeking a dynamic product leader to manage consent and preference capabilities across channels. As Lead Product Manager – Consent & Preferences Capabilities, you will be responsible for defining and delivering tools that ensure members have control over how and when they are contacted, while actively championing regulatory compliance, including TCPA requirements.This role is central to enabling respectful, personalized communications that reflect member preferences, support marketing strategy, and ensure regulatory compliance.
In this leadership role, you will drive the development of consent and preference management capabilities to enable compliant, personalized member communications. You’ll define backend requirements for data capture, governance, and orchestration logic, while partnering with digital and UX teams to ensure front-end tools—like the preference center—are intuitive and empower members to adjust their communication settings. You’ll collaborate with legal, data, technology, and marketing teams to ensure solutions are scalable, secure, and responsive to member expectations. This role plays a critical part in integrating evolving TCPA and related regulatory requirements into processes and systems.
Key Responsibilities
Capability Ownership & Roadmap Development
Define the product vision and roadmap for consent and preference management tools, aligning with member-first values and regulatory standards
Lead collaborative efforts across Digital, CRM, journey orchestration, and data platform teams to ensure seamless integration and operational excellence
Define backend requirements for capturing and governing consent and preference data to support marketing communication needs
Partner with the digital team to evolve the preference center experience, ensuring it supports campaign categorization, channel-of-choice, and member control
Collaborate with CRM teams to enhance call center capabilities for capturing consent and preferences in alignment with marketing and compliance needs
Data Integration & Channel Orchestration
Work with data teams to ensure consent and preference data is captured, governed, and used to orchestrate communications in the member’s channel of choice
Ensure data flows support real-time decisioning, personalization, and compliance across communication platforms
Regulatory Compliance & Risk Mitigation
Collaborate with legal, compliance, and business stakeholders to interpret regulations, drive adoption of TCPA requirements, and embed controls into workflows
Monitor member opt-in/opt-out activity (e.g., paperless preferences), ensuring accurate execution and reporting across all channels
Support reporting, audit readiness, and incident resolution related to consent and preferences, providing transparent communication and actionable insights
AI Enablement & Innovation
Evaluate GenAI tools for intelligent consent capture, member sentiment analysis, and adaptive communication preferences
Contribute to experimentation efforts that use AI to enhance member control and trust, while ensuring compliance with privacy and TCPA regulations
Stay informed on emerging technologies in privacy tech, intelligent automation, and member data governance
Culture & Collaboration
Foster a culture of collaboration and continuous improvement, championing best practices and regulatory compliance throughout the organization
Serve as a thought leader and advocate for member-centric consent and preference strategies across teams
Impact
This role directly enables Humana to deliver respectful, compliant, and personalized communications, strengthening member trust and engagement while ensuring adherence to TCPA and other regulatory requirements.
Use your skills to make an impact
Required Qualifications
Bachelor’s Degree in Marketing, Business, or related field; or related work experience
8+ years of experience in product management, compliance, or marketing technology
Strong understanding of consent frameworks, privacy regulations, and member data governance
Preferred Qualifications
Experience in healthcare, insurance, or other regulated industries
Familiarity with platforms like OneTrust, Salesforce, or Adobe Experience Platform
Exposure to enterprise data architecture and cross-channel orchestration
Understanding of AI/ML applications in privacy, personalization, and member experience
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$126,300 - $173,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-22-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
