Healf

Healf is a community-powered retailer based in the United Kingdom, dedicated to promoting everyday healthy living and sustainable self-care. The company's philosophy is built upon four foundational pillars of health: Eat, Move, Mind, and Sleep. Healf's mission is to empower individuals on their personal wellbeing journeys by providing a meticulously curated selection of high-quality, effective, and sustainable products. The company was founded by brothers Max and Lestat McCree in 2020, born from their personal health challenges and a shared vision to make wellness more accessible and less overwhelming. They sought to create a single, trusted destination for consumers to discover and purchase products that support a healthy lifestyle, cutting through the noise of the often-confusing wellness industry.

The core of Healf's operation is its rigorous three-step curation process, ensuring that every product on the platform meets the highest standards of quality and efficacy. This process begins with brand discovery, where a global team of buyers and health professionals, aided by advanced AI trend analysis, identifies innovative wellbeing brands. Following discovery, each product undergoes expert validation by a panel of industry specialists, including dieticians, personal trainers, psychologists, and sleep experts. Finally, a community of dedicated customers tests and reviews the products, providing real-world feedback. This comprehensive approach guarantees that customers can shop with confidence, knowing that every item has been thoroughly vetted. Healf also offers personalized wellbeing plans through its 'Healf Zone' and educational content via 'The Healf Source' to further support its community. The company fosters a culture of ambition and high performance, describing its team as having an 'Olympian Mindset' dedicated to excellence and a shared passion for wellbeing.