Content Distribution Manager

The Opportunity

Hatch is seeking a Content Distribution Manager to own the operational execution and systems optimization for how content is launched, surfaced, and performs across Hatch platforms. This role will own listener feedback and performance systems, using insights to drive continuous improvement. This role is also responsible for end-to-end content distribution, including ownership of publishing systems for always-on and new releases, managing the systems and rules for in-app placements and banner pushes, and ensuring content is surfaced accurately across library, homepage, and discovery experiences.

You’ll partner closely with Content, Product, Design, Marketing, and Analytics to keep launches running on time and systems running clean. You’ll manage the tools and inputs that power distribution (Contentful, Braze, Airtable, metadata, tagging, taxonomy), streamline workflows through automation, and build scalable tracking and reporting to measure performance and improve future launches. You’ll also help strengthen the feedback loop between customer sentiment, content strategy, and measurable outcomes—making sure what we ship stays relevant, discoverable, and impactful.

This role is ideal for someone who thrives in execution, systems thinking, and cross-functional collaboration—and who takes pride in making complex operations feel invisible to the end user. This role owns the systems and processes behind content distribution and measuring content performance, combining strategic design with operational ownership to ensure content launches effectively and scales with the business.

What You’ll Do:

Within 1 Month:

• Learn Hatch’s content library, publishing workflows, content management platforms, internal tools, and product ecosystem.
• Take ownership of day-to-day distribution for always-on content and new releases, and audit existing workflows to identify high-impact opportunities for automation and simplification.
• Identify opportunities to optimize and automate the day-to-day off-platform distribution needs (e.g. RSS feeds, YouTube)
• Get fully up to speed on Airtable systems used for content tracking, prioritization, and publishing automation.
• Take ownership of customer feedback intake on content, ensuring qualitative signals—both solicited directly from customers and surfaced from social channels (e.g., Reddit, reviews, social media)—are captured, synthesized, and consistently shared into content strategy.
• Take ownership of metadata, tagging, and taxonomy in Airtable and Contentful as a critical input to power search, recommendations, and discovery surfaces to support content discovery and personalization

Within 3 Months:

• Leverage Contentful and Braze to automate processes for in-app banner placements across library and homepage experiences
• Identify, test, and begin to implement AI-driven automation opportunities within Contentful and Airtable to reduce manual work and support the scaling up of Hatch’s content library.
• Configure Contentful changes required for new product features and hardware launches, translating product requirements into scalable systems to ensure new homepage and library experiences are launch-ready.
• Take ownership of content performance measurement, aligning on baseline KPIs like plays, users, routine saves, repeat listening, and engagement.
• Define early launch success metrics for new titles, applying consistent benchmarks across formats and launch plans (100+ annually).
• Partner with Product to design and implement dynamic CMS infrastructure that powers data-driven curated carousels and collections across key library and homepage surfaces.
• Build new Airtable systems to support product feature rollouts, seasonal content, narrative lights, etc.; create accompanying documentation and governance to support clarity, efficiency, and scale.
• Design and own scalable standards and workflows for artwork creation, versioning, and deployment across on-platform and off-platform surfaces, ensuring launch accuracy and long-term maintainability.
• Partner with finance, legal, and content production to build a system for tracking contracts, renewals, and invoices related to content creators and partners, maintaining organized records, clear timelines, and strong collaboration with Finance and Legal.
• Partner with Analytics to build reporting tools and dashboards in Hex that make performance insights visible and actionable across Content, Product, and Marketing.
• Run post-launch retrospectives that translate performance + feedback into clear recommendations on strategic direction, packaging, duration, and content mix.

Within 6 Months:

• Proactively identify gaps and inefficiencies in content distribution, and collaborate cross functionally to recommend and implement process improvements that enable Hatch to scale efficiently.
• Establish best practices for scalable content distribution across platforms.
• Improve operational visibility across teams through clearer tracking, documentation, and reporting systems that make status, ownership, and priorities easy to understand.
• Serve as a trusted operational partner for content launches, experiments, and platform updates—bringing clarity, reliability, and executional rigor to complex initiatives.
• Serve as the Contentful expert for new product and feature launches, owning content system changes required to support new experiences.
• Build a content performance playbook to help optimize underperforming titles and amplify repeatable patterns behind top-performing content.
• Strengthen the ongoing feedback loop between analytics, content, product, and marketing so insights drive continuous iteration—not one-off reporting.
• Develop a centralized knowledge library connecting user behavior to content recommendation needs (behavioral cues, sound + light effects) in support of future-state hyper-personalization and storytelling.

What You’ll Bring

• 4–6+ years of experience in content operations, publishing, or platform operations, with hands-on experience using performance data to evaluate launches and optimize distribution
• Strong experience managing on-platform content distribution, with a focus on reliable, repeatable execution across app and web
• Comfort partnering with Analytics to define KPIs, interpret dashboards, and apply performance insights to improve content distribution and discovery outcomes
• Demonstrated ability to build and automate operational workflows using tools like Airtable, CMS platforms, and marketing systems
• Systems-minded and process-driven, with a track record of improving efficiency, reducing manual work, and scaling operational outputs
• High attention to detail and operational rigor, ensuring launches are accurate, timely, and consistently executed
• Hands-on experience with platforms including Braze, Contentful, and Airtable is a huge plus.
• Experience creating documentation, governance, and tracking systems that drive clarity, accountability, and cross-functional alignment
• Experience working with performance metrics and feedback signals to evaluate distribution effectiveness and inform ongoing optimization
• Proactive, ownership-oriented mindset, with strong prioritization skills and a passion for continuous improvement