Director, Sales & Marketing

About nSide

nSide is a growing leader in K-12 school safety and emergency management software, helping school districts create safer, more prepared learning environments through modern, mission-critical technology. Our solutions support emergency preparedness, reunification, behavioral threat assessment, critical infrastructure mapping, and real-time situational awareness for schools and public safety partners across the country. As districts continue to prioritize student and staff safety, nSide is positioned at the intersection of education, public safety, and technology innovation, delivering solutions that make a meaningful impact in the communities we serve.

We are seeking a strategic and growth-oriented sales leader to help accelerate our next phase of expansion, strengthen customer relationships, and further establish nSide as a trusted partner in the education and school safety market.

Responsibilities & Duties

• Responsible for financial aspects of sales including budgeting, forecasting, and ensuring return on investment in all sales and marketing activities.
• Accountable for all activities of the Sales department to assure accurate forecasting of monthly bookings and costs.
• Lead AI-driven innovation initiatives across Sales, Marketing, and Lead Generation functions to improve pipeline generation, customer engagement, forecasting accuracy, sales productivity, and overall go-to-market effectiveness.
• Drive the adoption and operationalization of AI-enabled tools, automation, and modern sales technologies to enhance opportunity identification, qualification, proposal development, and deal progression.
• Partner with Marketing and Business Development teams to develop data-driven demand generation strategies leveraging AI, analytics, and automation to identify and convert prospective customers more effectively.
• Generate new business opportunities while fostering strong relationships with current clients, prospects, partners, and consultants.
• Provide strategic direction, coaching, and mentorship to drive team performance and exceed sales targets.
• Collaborate with senior leadership to define sales and marketing objectives, allocate resources, and evaluate performance against KPIs and growth targets.
• Foster a culture of innovation and continuous improvement by encouraging experimentation with emerging AI capabilities, modern sales methodologies, and customer engagement strategies.
• Attend and present at external client meetings, conferences, and internal company functions to support business development efforts and strengthen market presence.
• Analyze market trends, customer insights, competitive intelligence, and performance data to shape go-to-market strategy and identify new growth opportunities.
• Build credibility with education leaders by understanding operational, funding, compliance, and safety challenges facing today’s schools.

Requirements

• Bachelor’s degree in Business Administration, Marketing, a related field, or equivalent experience.
• 10+ years of experience in software sales, including significant exposure to financial management within sales organizations.
• 5+ years of experience leading sales teams, including sales operations and forecasting responsibilities.
• Proven leadership and management skills with a track record of driving growth, accountability, and sales execution.
• Strong analytical and financial skills, including proficiency in forecasting, P&L analysis, and data-driven decision-making.
• Demonstrated proficiency leveraging AI tools and modern sales technologies to enhance sales effectiveness, pipeline management, forecasting, customer engagement, and operational efficiency.
• Experience implementing or championing AI-driven sales processes, automation, or analytics within a sales organization is strongly preferred.
• Excellent communication, presentation, and relationship-building skills.
• Flexibility to travel for client meetings, industry events, and conferences as needed.
• Experience serving the K-12 education market or broader public sector environment is strongly preferred.
• Experience with school safety, emergency management, compliance, or related mission-critical software solutions is a significant plus.

Salary: $100,000 - $110,000 per year.