Groupe Marcelle

Groupe Marcelle is Canada's largest cosmetics manufacturer, leading the beauty industry for over 75 years as a family-owned business rooted in Montreal. Founded in 1949 by Victor Cape, a Montreal pharmacist, the company has grown from a local pharmacy into a cosmetic powerhouse that manufactures 8 million products annually and supplies 3,500 stores across Canada. Groupe Marcelle operates four beloved brands - Marcelle, Lise Watier, Annabelle, and CW Beggs and Sons - each offering a unique range of skincare, makeup, and fragrance products that celebrate Canadian beauty and innovation.

What sets Groupe Marcelle apart is its unwavering commitment to quality, safety, and innovation. The company employs 350 passionate professionals who share a purpose to "cultivate beauty in our world" by creating high-quality, hypoallergenic, and effective products. Groupe Marcelle infuses Canadian nature into its formulas, using locally sourced ingredients like Labrador Tea and Boreal Spruce. As a third-generation family business led by CEO David Cape, Groupe Marcelle continues to evolve through Industry 4.0 advancements while maintaining its core values of passion, quality, innovation, collaboration, respect, and integrity. The company remains dedicated to empowering Canadians to embrace their natural beauty with products that meet the highest standards of excellence.