Senior Product Marketing Manager - Canada

About GotPhoto/fotograf.de

Our mission is to digitalize the people's photography industry.

GotPhoto.com|fotograf.de is dedicated to making photographers’ lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens!

Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.

We’re building a tight-knit ecosystem where everyone can thrive – including you! Join our team of 150+ talented individuals and be part of our journey to empower photographers like never before!

The Role

We are looking for a (Senior) Product Marketing Manager - location: remote Canada (Eastern time), to define how our product and features are positioned, communicated, and brought to market.

You will play a critical role at the intersection of Product, Marketing, and Sales, ensuring that what we build translates into clear customer value and business growth.

While Product Managers focus on what we build and why, you will own how we bring it to market and how it resonates with customers.

What You’ll Do

Own Product Positioning & Messaging

• Develop and refine clear, differentiated positioning and value propositions

• Translate product capabilities into compelling, customer-centric narratives

• Ensure consistency across all marketing and sales touchpoints

Drive Go-to-Market Strategy

• Define and drive go-to-market plans for new features and products

• Partner closely with the Marketing team members on channel strategy and execution

• Ensure strong cross-functional alignment across Product, Sales, and Marketing

Enable Sales & Commercial Teams

• Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)

• Support Sales in communicating value effectively and confidently

• Identify and close messaging gaps impacting conversion

Bring Customer & Market Insights Into the Business

• Conduct and synthesize customer research, market trends, and competitor analysis

• Define ICPs, personas, and key buying triggers

• Act as the voice of the customer across Product and Marketing

Drive Adoption & Product Growth

• Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives

• Identify friction in the user journey and recommend improvements

• Contribute to improving activation, engagement, and retention

Be a Cross-Functional Connector

• Align closely with Product on priorities, roadmap, and launches

• Partner with Marketing team to ensure clear, consistent go-to-market execution

• Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention

• Drive alignment across teams around shared priorities and narratives

  What You Bring

  Experience

  • 5+ years in Product Marketing or similar roles in B2B SaaS

  • Proven experience in go-to-market strategy and product launches

  • Strong track record of cross-functional collaboration with Product and Sales

  Skills

  • Exceptional messaging and storytelling skills

  • Strong strategic thinking with hands-on execution capability

  • Ability to simplify complex products into clear, compelling value

  • Data-informed mindset, comfortable working with analytics

  Mindset

  • Customer-first and impact-driven

  • Comfortable navigating ambiguity and influencing stakeholders

  • Collaborative, proactive, and ownership-oriented

  Why This Role Matters

  This role is key to ensuring that:

  • Our product innovations are clearly understood and valued by customers

  • Our teams are aligned around a shared narrative

  • Our go-to-market efforts translate into measurable business impact

A Final Word:

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!

We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.

Compensation Range: CA$90K - CA$120K