Head of Brand

Good Party is looking for an innovative Head of Brand or Brand Director (title is flexible and will be commensurate with experience). This role will lead the brand strategy, creative marketing, and messaging to unlock the top of funnel awareness for a platform that will disrupt the broken status quo of American politics.

About Good Party:

Good Party is a comprehensive platform powering the movement to make people matter more than money in our democracy.

Good Party is founded and fully-funded by serial entrepreneur, Farhad Mohit, with over $1B in exits — Flipagram (now TikTok), Shopzilla, and BizRate.

Why?

Americans – especially young people – are losing faith in democracy. The rigged, two party system has turned “Independent” into a dirty word. Voters are trapped between choosing the lesser of two evils or sitting out elections altogether.

A majority of eligible voters (over 130M Americans), including more than half of Millennials and Gen Z, say that neither Republicans, nor Democrats represent them. But they keep getting re-elected! Whether you’re concerned about the environment, healthcare costs, wars, inequality, or our individual freedoms, many great solutions are held back by the dark doom-loop of dysfunctional partisan politics.

While mainstream media and the two major parties focus on federal elections (e.g. Congress and President), Good Party is building from the bottom up. With over 500,000 elected offices in the United States, 70% of which are uncontested, we are powering a grassroots revolution to take back our communities from career politicians by helping real people run and win local and state level campaigns all across the country.

How?

Good Party’s solution is to make it simple to run, win and serve. We offer free AI powered tools to help real people run and win elections, independent of partisan support or big money. We train people to run for office and support candidates who take our pledge so they don’t have to sell out to the Democrats or Republicans, raise big money, or cow-tow to special interests. Our free AI Campaign Manager and team with 50+ years of campaign experience make running, winning and serving as an independent, people-powered anti-corruption candidate possible.

We’re also building a movement of bright, caring Americans who are ready to end this country's two-party political dysfunction. Our community’s collective power is being harnessed to elect the most promising independents around the country. By leveraging social media and creators, we’re making our mission to make people matter more than money mainstream.

What you’ll do:

• Manage and amplify Good Party’s logo and brand. Republicans have an elephant, Democrats have a donkey. There is a wide open space for the rest of us, and your job is to make our “bright heart” logo synonymous with the bright, caring majority of Americans (130M+) who want a better way!

• Translate Good Party’s vision into integrated fun, inspiring creative assets, social media strategies, and wider content campaigns that not only speak to our audience but move them to action.

• Leverage our “bright heart” logo to become an icon of our mission and an individual’s affiliation with our movement, using guerilla marketing tactics, merch, and partnerships to embed it into our culture.

• Write and own our messaging and storytelling, constantly testing to maximize engagement and conversion at every step of our community's journey.

• Forge the right brand partnerships across products, content, and influencers. Identify opportunities and trends to evolve our strategy and brand.

• Lead and manage the Creative team by overseeing our social media team in crafting on-brand, compelling content for all channels, guiding big-picture campaigns and experiments to test our messaging.

• Lead PR and external communications, prep the team for opportunities to spread our message, and run point on reactive PR when needed.

• Harness the creativity and insights of our advisors and our influencer network to grow the brand.

• Partner closely with our Head of Design on the brand and our Director of Marketing (who leads growth marketing, product marketing & sales) to accelerate our brand’s growth.

• Ensure our message is clear, consistent, and compelling across all channels, including our website, email marketing, and beyond, ensuring every interaction with us resonates with our mission.

Who we’re looking for:

• You’re up for the audacious challenge of branding and inspiring the independent (non-partisan) movement and transforming America from kleptocracy to be a truly representative democracy.

• You’re a creative who obsesses over the story, the messaging, and the most effective way to move people to action.

• You love to get your hands dirty by diving into the domain to understand what works currently, and testing and iterating on messaging yourself to uncover new ground.

• You’re a proven A-player with an 8+ year track record of building and leading brands and the creative marketing function with increasing impact. We care more about talent and trajectory than years of experience.

• You’ve ideally launched or were very early on a brand that went from 0 or 0.5 to 1 (and beyond).

• You understand the dynamics of challenger brands that convert people to go against the established way and try something new.

• You’ve overseen the social media function and have experience leading campaigns that are effective across all marketing channels.

• You’re able to develop big, innovative ideas, as well as synthesize the ideas of internal and external stakeholders

• You default to testing and learning on smaller experiments, and using those learnings to take bigger swings that move the needle.

• You’re using AI tools to leverage yourself and team toward being more effective and efficient.

• You thrive working at startup speed and setting the pace. Our solution is desperately needed and the issues of our time are all bottlenecked by our corrupted democracy.

Bonus if:

• You’ve built brands for a cause, nonprofit, or movement.

• You’ve got experience studying, working, or volunteering in politics, civics, or democracy reform.

• You’re sick of sitting on the sidelines watching our democracy fail to meet its potential.

Why you should work at Good Party:

• Join us in solving the biggest problem of our time – fixing our democracy – so all other problems can be solved

• We’re a Public Benefit Corporation that prioritizes social impact over profit

• Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission

• Work where and how you like, on a fully remote team spread across the country

• Join a passionate team with diverse political views focused on one mission

• 100% coverage of health, dental, and vision benefits for you and your dependents

• We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy. This is a marathon, not a sprint. We believe a work-life balance is needed to get there.

• We’ll make sure you’ve got what you need to work remotely through our workspace setup stipend

• If you work from home, we give $50/month to help with your internet and other expenses. If you prefer co-working, that’s an option we can discuss too.

• Fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That’s what matters here.

Ready to learn more or apply?

The title for this role will be commensurate with experience.

The salary range is $130,000 to $200,000 for this remote, full-time position with excellent benefits. We may ultimately pay more or less than the posted range. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant experience, skills, seniority, education, qualifications, certifications, and organizational needs.We reserve the right to modify this pay range at any time.

We are not considering candidates currently based outside of the US, so please only apply if you are physically located in the US. Unfortunately, we are not able to provide sponsorship for any of our roles at this time.

We hope you'll apply! You can also keep up with the latest by signing up at GoodParty.org. If you know anyone else who may be interested, please share this job posting – thanks!