Product Marketing Manager

We're seeking a dynamic individual to join our team as a Product Marketing Manager. From collaborating with product development to crafting engaging content and analyzing performance metrics, you'll play a pivotal role in the success of our product. If you're someone who thrives in a creative environment, enjoys problem-solving tasks, and is eager to make a tangible impact, we want to hear from you.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Our team is made up of 350+ fantastic individuals working in distributed locations. We’re global, remote-friendly, and multicultural, yet we share the same values.

Key responsibilities:

• Liaison with product development and marketing management to educate internal and external stakeholders on product features and benefits
• Plan, implement and support online product marketing and sales campaigns (brainstorming, planning, copywriting)
• Manage the product launch process: develop plans, and measure the success of initiatives
• Own in-app messaging channels and optimize for increased customer engagement, product adoption, and retention
• Own user upsell processes & optimization
• Create and promote product-related educational content: blog posts, email series, tutorials, guides, etc.
• Prepare and run product webinars
• Support the creation of new and existing product pages on our website with mockups and project management
• Analyze key performance metrics and leverage data insights to optimize marketing strategies, improve campaign effectiveness, and drive continuous improvement
• Conduct market research and competitive analysis to understand customer needs, market trends, and positioning opportunities
• Identify market opportunities and customer segments. Work with wider product and marketing teams for persona development
• Constant development of analytical and online marketing skills
• Stay abreast of emerging technologies, market developments, and industry best practices to inform strategic decision-making and maintain a competitive edge
• Report to marketing management and at times, product development management, on projects’ statuses and results

You may be the perfect fit if you have:

• 1+ years of experience in product marketing or product management roles
• 3+ years of experience in marketing
• Experience managing product messaging and positioning, developing collateral, sales training, and new product launches
• Excellent problem-solving and analytical skills
• Ability to analyze market trends and customer needs
• Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
• Ability to create compelling product marketing content
• Experience with collaboration tools (e.g., Slack, Jira, Miro, Confluence)
• Strong email marketing tools knowledge
• Speak fluent English; any additional language such as Italian, Spanish, German would be an asset

Nice-to-have experience:

• Experience as a product marketer for a SaaS business
• Advanced Excel knowledge
• Previous use of in-app communication tools like Beamer and Appcues
• Experience creating mockups in Figma

Salary range:

Contract of employment: 9,000 – 12,000 PLN gross/month

B2B contract: 429 - 572 PLN net/man-day

Extra perks include:

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
• home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
• private medical care for employees and their family members
• employee referral program – up to 10 000 PLN for recommending a friend
• corporate life insurance
• employee pension program (PPE)
• flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
• wellbeing and mental health culture – mental health helpline, sport card, yoga classes, etc.
• modern equipment – most of our teams work on MacBooks
• language classes
• internal initiatives like webinars, knowledge-sharing sessions, and more!

Apply and enjoy our fully remote online recruitment process!

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.

2. Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.

3. Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.

4. Final interview: It's your chance to shine and show that you're the perfect fit for the role. Meet your future manager and see what’s in store for you.

5. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!

Hania is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!