United States onlyJob Description Summary
The Business Development Leader – Software is responsible for shaping, driving, and operationalizing the software sales business development strategy for GE HealthCare’s CareIntellect software portfolio. Acting as an extension of the product team, this role offloads product leaders by owning critical customer-facing engagement that commercial sales teams cannot cover.Working closely with the Enterprise Digital Commercial team, Product, and Marketing, this leader will design the 5-year software sales strategy (beginning with USCAN), accelerate lighthouse enterprise accounts, and operationalize Voice of Customer (VoC) programs that directly inform product roadmap decisions and worldwide product planning (WWPP). The role also builds the partner and channel motions required to scale software revenue.
This is a customer-facing, high-visibility role focused on strategy, influence, and opportunity creation—not quota-carrying sales. Success is measured through MBOs including securing (but not writing) customer case studies, lighthouse account progression, beta customer recruitment, and the development of customer evangelists for CareIntellect products.
Job Description
Roles and Responsibilities
1. Software Portfolio & Sales Strategy
- Build and influence the 5-year portfolio and sales strategy for GE HealthCare software (starting with CareIntellect and expanding to the broader portfolio), beginning in USCAN.
- Lead customer-facing activities that commercial sales teams are not positioned to cover, including:
- Product roadmap discussions with enterprise customers
- Early customer engagement strategy and execution
- Establishment of beta qualification criteria
- Identification, management, and progression of beta and early adopter customer prospects, including coordination on contracting milestones
- Define field sales motions and enterprise engagement approaches for software that align with product maturity, lifecycle stage, and commercialization readiness.
2. Voice of Customer Leadership
- Establish and manage Voice of Customer (VoC) mechanisms -- including Customer Advisory Boards (CABs), executive roundtables, and targeted events -- to ensure customer insights directly inform:
- Product roadmap prioritization
- WWPP inputs
- Commercial readiness decisions
3. Early Customer Engagement, Beta Strategy & Commercial Readiness
- Define and execute early customer engagement strategies for new and evolving CareIntellect capabilities that accelerate learning, de-risk roadmap decisions, and support downstream commercialization success.
- Establish beta qualification criteria; identify, manage, and progress beta and early adopter customer prospects; and coordinate beta contracting in partnership with Product and Legal.
- Act as the primary interface between beta customers and internal teams, ensuring structured feedback loops, clear expectations, and timely incorporation of insights into product and commercialization decisions.
- Partner with Sales Enablement and Marketing to define and prioritize the content required to support software commercialization, including:
- Product specifications
- Technical and product support documentation
- Demonstrations and customer-facing artifacts
- Partner closely with the Enterprise Digital Commercial team to ensure tight alignment across product readiness, roadmap timing, beta learnings, and commercialization gates.
4. Partner & Channel Strategy Development
- Build GEHC’s partner/channel strategy for software sales, including reseller, strategic alliance, and ecosystem partner approaches.
- Define partner criteria, economics, onboarding requirements, and operational execution models.
- Work cross functionally to ensure consistency with global channel strategies.
Required Qualifications
- 7+ years in business development, strategic sales, enterprise software, or software commercial strategy.
- Demonstrated experience in SaaS commercialization, B2B enterprise cycles, or complex multi‑stakeholder sales.
- Strong understanding of healthcare systems, workflows, and software transformation dynamics.
- Proven ability to operate effectively in highly cross-functional, matrixed environments.
- Exceptional communication and executive level influencing skills.
- Ability to translate customer needs into product requirements and market strategy.
- Strong analytical and strategic planning capabilities.
- Ability to travel up to 50%
Desired Characteristics
- Experience with AI/ML products, clinical analytics platforms, or enterprise SaaS solutions.
- The preferred candidate will reside near Belleview, WA or in the DC Metro Area
- Demonstrated success leading lighthouse or strategic enterprise pursuits.
- Experience with partner/channel ecosystem development.
- Background in Voice of Customer operations or customer advisory boards.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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