GAAd Operations Inventory Analyst - Digital COS
Gannett Co., Inc. is an American media holding company and the largest newspaper publisher in the U.S., delivering trusted journalism and innovative marketing solutions.
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
Gannett Co., Inc. is seeking a passionate Inventory & Pricing Analyst who is eager to help drive advertising revenue growth across the USA TODAY Network digital properties.
Primary responsibilities:
• Create and maintain digital advertising inventory and rates for the entire USA TODAY Network, in support of both direct and programmatic sales channels.
• Ensure all inventory follows established taxonomy and technical requirements to ensure consistency, scalability, and accuracy across the network.
• Help facilitate targeting solutions used for digital advertising on the USA TODAY Network, including both contextual and audience-based methodologies.
• Troubleshoot ad delivery or page coding issues.
• Respond to inventory availability requests to confirm potential volumes for new or incremental sales opportunities.
• Review and authorize insertion orders for National Sales, to validate inventory commitments can be fulfilled and to approve any pricing discounts being offered.
• Assist in the planning and delivery of digital advertising campaigns for clients.
• Communicate and enforce workflow process to all regional sales planners and account executives.
• Track the delivery and monetization of all inventory, in order to produce historical and future looking reporting.
• Monitor advertising impression data to document trends, review anomalies, and generate impression forecasts.
• Work with other Business stakeholders to solve inventory issues and maximize revenue yield.
Requirements:
• Bachelor’s degree in business, marketing, technology, or equivalent.
• Broad understanding of advertising industry, digital ad sales, online ad delivery, ad serving applications, and contract management systems is desired.
• Prior experience in quantitative analysis and/or decision making, preferably in an operational role.
• Demonstrates a blend of business and technical skills and a successful track record of working cross functionally.
• Must be extremely organized, attentive to detail, team-oriented, and able to discuss technical and complex information through oral/written communication.
• Experience working in online analytics and reporting tools.
• Advanced knowledge of Microsoft Office, particularly Excel.
• Experience with data visualization tools, particularly Looker Studio is a plus.
#LOCALiQ
The annualized base salary for this role will range between $50,000and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].
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About the job
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Job type
Full Time
Experience level
Entry-level
Salary
Salary: 50k-80k USD
Location requirements
Hiring timezones
United States +/- 0 hoursAbout Gannett
Learn more about Gannett and their company culture.
Through groundbreaking technology and a commitment to the communities we serve, we are revolutionizing the media landscape at Gannett Co., Inc. Founded in 1906 by Frank Gannett, our company has developed into the largest U.S. newspaper publisher. From our flagship publication, USA TODAY, to local brands across 50 states and the UK, we empower and enrich communities by delivering mission-driven journalism that resonates with readers. Our diverse portfolio extends beyond traditional media; we leverage innovative digital marketing solutions through LocaliQ, designed to help businesses thrive in a competitive environment.
Moreover, the USA TODAY NETWORK Ventures signifies our dedication to creating captivating experiences for our audience through various events and promotions that foster engagement and connection. We emphasize the significance of inclusion, creativity, and community, striving to reflect the diverse voices of the society we represent. Our culture at Gannett focuses on shared experiences, mutual support, and the celebration of diversity, creating a workplace where every employee feels valued and has the opportunity to thrive.
GAGannett
Company size
5000+ employees
Founded in
1906
Chief executive officer
Mike Reed
Markets
Employees live in
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