Elevate Innovation

For businesses facing the constant pressure of commoditization and price-driven negotiations, achieving favorable terms without sacrificing value is a significant challenge. Customers often arrive at the negotiation table better informed than ever, ready to leverage competitors' offers and drive down prices. This is why Think! Inc. provides a specialized approach to business-to-business negotiations, moving beyond outdated tactics to equip sales teams with the tools and insights needed to succeed in the modern market. Our process is built on the core understanding that 97% of buyer behavior is predictable, typically falling into patterns of commoditization attempts and concession pressure. By anticipating these moves, we empower our clients to shift the conversation from price to value, ensuring they are compensated fairly for what makes their products and services unique.

Our customer-centric methodology begins with a deep analysis of our client's specific market position, competitive landscape, and commercial terms. Unlike generic training programs, our solutions are 100% customized, focusing on real, pending negotiations. We help sales teams articulate their value proposition in a way that directly addresses customer needs with higher confidence and lower risk than any alternative. This is powered by our proprietary cloud-based platform, the Value Blueprint, which integrates with Salesforce to deliver real-time, actionable knowledge. This platform helps teams combat the 'it's all the same' argument by highlighting key differentiators and provides the strategic framework to avoid unnecessary concessions on pricing and legal terms. Having coached on over 40,000 business negotiations in 47 countries for leading companies like Google, Microsoft, and FedEx, we have a proven track record of delivering an average ROI of 466%, turning negotiation challenges into significant financial wins for our customers.