Senior Commercial Marketing Manager North America (Connectivity & Service)

Position Summary

Position Summary

The Senior Commercial Marketing Manager, Instrument Tracking Systems & Service, is the commercial owner of ASP’s connectivity ecosystem in North America— products would include all applicable surgical instrument tracking systems (examples include but not limited to Sonar, SPM, Censis, etc.) This candidate would have prior experience with ITS workflows, cloud-based connectivity platforms, and connected capital devices. This role sits at the critical intersection of marketing, IT, service, cybersecurity, and clinical workflow, ensuring scalable adoption and reliable performance of ASP’s connected solutions. Candidate will lead the commercial strategy, onboarding playbooks, field enablement, and GTM execution for ASP’s cloud-connected services while partnering closely with Upstream Product Management, IT, R&D, Service, and healthcare IT teams to ensure connectivity readiness and product reliability across the customer lifecycle.

This role requires someone who has experience with how surgical instrument tracking systems work, why they’re essential in sterile processing/OR workflows, and how to translate technical integration details into customer-ready value propositions. Candidate must have experience working with cybersecurity requirements, SaaS platforms, troubleshooting connectivity issues, and bringing clarity to complex, cross-functional integrations. Because Service and Connectivity are deeply intertwined, this leader will partner with Field Service, remote support teams, and vendors to ensure uptime, onboarding quality, and seamless customer experiences.

Duties and Responsibilities

Platform, Connectivity & Vendor Leadership

• Serve as the US commercial owner for connectivity platforms, including (but not limited to Sonar SPM, Censis) and other platform integrations, and cloud-based interoperability.

• Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause patterns, release readiness, and implementation pathways.

• Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture understanding, customer onboarding workflows, and adoption measurement.

• Translate cybersecurity requirements into customer-facing messages, working with IT Security to support customer risk assessments and technical reviews.

• Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization.

Commercial Strategy & Go-to-Market Leadership

• Build and execute downstream strategies for Connectivity & Service, spanning capital, software, consumables, and subscription models.

• Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations.

• Craft differentiated value propositions that resonate with IT, clinical leadership, sterile processing, perioperative services, and supply chain.

• Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability.

• Develop and execute voice of customer to drive strategy, sales enablement and marketing initiatives

Customer Implementation, Integration & Adoption

• Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway—from discovery → IT intake → integration → validation → training → activation.

• Create field-ready technical guidance on:

  • Connectivity setup and troubleshooting

  • Network prerequisites

  • Integration logic with SPM/Sonar and Censis

  • Cloud connectivity workflows

  • How instrument tracking systems are used and why they matter · Ensure connectivity and service issues are tightly integrated into commercial messaging and Field Service readiness.

Sales & Field Enablement

• Build a complete enablement suite: integration one-pagers, troubleshooting quick-guides, cybersecurity FAQs, pricing/packaging tools, cloud-readiness guides, competitive positioning, ROI models.

• Train Sales, Service, and Clinical teams on how connected products work—including cybersecurity basics, cloud concepts, integrations, and clinical workflow impacts. · Support account planning, top opportunity acceleration, and technical deal support.

KPI Ownership & Business Performance

• Define and track KPIs including:

  • Connectivity attach

  • Time-to-activation

  • Integration uptime (as reported by Service/vendors)

  • Cloud platform utilization

  • Software subscription metrics (SaaS)

  • Field escalation trends

• Own QBR performance story and commercial insights.

Cross-functional Leadership

• Work with cross functional leaders and stakeholders to ensure to create, socialize and steer a team to support the NA strategy, business and customers

• Collaborate with Upstream PM and IT to influence cloud connectivity features, cybersecurity updates, and integration roadmap.

• Ensure Service teams are prepared for each release with field-ready technical and commercial guidance.

• Act as a change agent, championing the transformation from hardware-only to connected device + SaaS ecosystem.

Training & Education

• Partner with Clinical Education team, sales, KOLs, Vendors, Global team to develop education and deploy to NA sales team.

• Create excitement and enthusiasm around connectivity and service and drive engaged training at annual KOM and throughout the year via spotlight calls and other ad hoc learning

• Embody being a trust partner to sales and customers through hands on partnership in the field and virtually

Qualifications

• 6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience, etc.