FOProduct Marketing Manager
Formstack is a secure workplace productivity platform built to produce ingenious solutions to the everyday work that slow organizations down.
Who You AreThe ideal candidate will be an experienced PMM with SaaS experience - passionate, energetic, analytical, both a planner and a doer, and always strives for excellence. Success in this position will require leadership, creativity, and coordination skills with the ability to adapt to frequent change.
What You Will DoAs part of the Marketing team, the Product Marketing Manager serves as the glue between Product, Marketing, and Sales functions. You will be responsible for learning product strategy, getting to know customer and user personas, and developing the tools and campaigns that drive revenue and adoption of new products within key segments.
How You Will SucceedPositioning and Messaging - Develop product and audience positioning and messaging that differentiates Formstack’s products in the marketDemand Generation - Working with content, design, acquisition, and other teams to promote products and audience strategies that drive conversionSales enablement and training – Communicate and train on the value proposition of the products and specific audiences to the sales team and aid in the development of the sales tools that support the selling process of your productsContent and Collateral - Drive the creation of dynamic content and collateral to increase adoption and product usage for key segmentsProduct launch – plan launches of new products and releases and manage the cross-functional implementation of the plan to successMarket intelligence – be the expert on your buyers, how they buy and their buying criteria as well as the expert on your competition and how to crush themReporting - Consistently report on learnings and initiative progress
What We Are Looking ForIn addition to proven experience working in a fast-paced setting and excellent communication skills, you must possess the following skills: - Minimum of 2 years product marketing experience, experience with Saas preferred - Thrives at relationship building in remote environments- Goal-oriented, self-motivated, creative, flexible, and adaptable to new situations- You’re a witty and skilled problem solver who thrives in starting and maintaining new initiatives- Strong analytical capacity and presentation skills while communicating learnings to a variety of stakeholders- You can create and execute sales training programs including content creation with ease- Strong understanding of sales processes, structure, and concepts- Excellent written and verbal communication skills with internal teams and customers- Experience working to tight deadlines and marketing cycles- Successfully balances strategy and day to day implementation- Familiarity with no-code, workflow automation, and workplace productivity market is a bonus- Must be fluent in written and spoken English
What Formstack Offers for Full-Time Employees in the US and Canada:- Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.- Monthly Health & Wellness and Technology stipends- Half-day Fridays- Unlimited PTO for all employees.- 401k & Roth w/ safe harbor match (the US and Canada)- The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job- Company-paid conferences and extended learning opportunities- Yearly company and team gatherings
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Formstack is dedicated to building a diverse, inclusive, and authentic workplace. if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Formstack is an equal-opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. We will store it in our applicant tracking system, Lever, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.
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About the job
Apply before
Jun 06, 2024
Posted on
Apr 07, 2024
Job type
Full Time
Experience level
Mid-level
Location requirements
United StatesHiring timezones
Canada +/- 0 hours, and 1 other timezoneAbout Formstack
Learn more about Formstack and their company culture.
Formstack is a secure workplace productivity platform built to produce ingenious solutions to the everyday work that slow organizations down. From eliminating paper forms to breaking digital silos, Formstack empowers anyone to quickly and easily build custom forms, create documents, and collect eSignatures—all without any specialized skills or coding.
Launched in 2006, Formstack is trusted by more than 22,000 organizations worldwide, including Cleveland Clinic, NHL, Netflix, Twitter, and Butler University, to digitize information, automate workflows and transform processes.
Since its founding, Formstack has focused on fostering a strong, remote-first company culture. The company was named to Inc.’s 2020 Best Workplaces, 2019 Indiana Breakout Tech Culture Awards Winner (Top-Rated Workplace), Indiana Chamber of Commerce’s 2019 Best Places to Work (for the fourth consecutive year), Built in Colorado's 2019 Best Places to Work in Colorado, and 2017 TechPoint Mira Awards Finalist (Company Culture of the Year).
The company has also experienced tremendous growth, recognized numerous years on the Inc. 5000 List and the Indianapolis Business Journal (IBJ) Fast 25, and Colorado Springs Chamber & EDC 2018 Industry Awards (New Business of the Year).
Tech stack
Learn about the tools and technologies that Formstack uses to build, market, and sell its products.
Formstack employees can create an account to update this tech stack.
Employee benefits
Learn about the employee benefits and perks provided at Formstack.
Life insurance
We offer low-cost life insurance.
Disability insurance
We offer low-cost disability insurance.
Company meals
Enjoy lunch on us each Friday (whether you're in an office or remote)
Retirement benefits
Invest in your future with Formstack matching 401(k) contributions up to 5%.
FOFormstack
Company size
201-500
Founded in
2006
Chief executive officer
Chris Byers
Employees live in
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