Flowers FoodsFF

VP of Market Sales

Flowers Foods, Inc. is one of the largest producers and marketers of packaged bakery foods in the United States, known for brands like Nature's Own, Dave's Killer Bread, Wonder, and Tastykake. Headquartered in Thomasville, Georgia, the company has operated for over a century, emphasizing quality, innovation, and a strong company culture.

Flowers Foods

Employee count: 5000+

Salary: 139k-139k USD

United States only

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Bringing Home the Dough

The Market VP will be responsible for executing local market-specific sales strategies based on guidance from DSD Region SVPs and DSD Region Leads. Market VPs will own and manage all local market-specific DSD sales activities and maintain close contact with Sales Advisors regarding the Company’s business relationship with the Independent Distributors (IDs). Additionally, the Market VP will constantly look for ways to grow business through interaction with key customer accounts. This person will be responsible for coaching and training Area Sales Directors on developing business relationships with IDs. They will also maintain consistent communication with their respective DSD Region Lead to provide perspective on local market-specific successes and areas for improvement.

Competitive Salary up to $138,500

Rising to the Challenge: Position Responsibilities

Responsible for executing sales strategies based on guidance from DSD Region SVPs and VPs
• Partner with Area Sales Director to execute local sales plans and pursue new business to achieve period and annual goals
• Maintain close contact with VP of Region and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands
• Work with Area Sales Director to analyze on-going market reports of customer and product sales data, including competitor activity (pricing, products, promotions, space, position, people, etc.)
• Assist Area Sales Director in selling and general/ID relationship efforts, and provide industry standards and best practices advice to successful execute against plan
• Ensure that Area Sales Director are using and sharing SDW reporting to monitor units and dollar sales, profit margin, and stale to drive business conversations with IDs and customer accounts
• Provide Area Sales Director with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas)
• Conduct weekly meetings with Area Sales Director to discuss issues related to Area Sales Director and IDs
• Develop and maintain a positive relationship with Area Sales Director and IDs; Coach and mentor Area Sales Director in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals
• Interact with and visit key customer accounts to build rapport and increase selling opportunities
• Maintain close contact with other DSD Region Leads to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
• Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

Knead to Know: Preferred Qualifications

• Minimum 7 years of relevant experience in general management or sales
• Past experience as Area Sales Director preferred

Additional Ingredients: Essential Job Requirements

• Bachelor’s degree required, preferably in Sales or Business Administration

We offer a competitive salary and an excellent total rewards package. Please reply by 5/6/2025. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Anne Tolbert at [email protected] or (1) 770 4592883.

About the job

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Job type

Full Time

Experience level

Executive

Salary

Salary: 139k-139k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Flowers Foods

Learn more about Flowers Foods and their company culture.

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At the heart of Flowers Foods is a culture deeply rooted in over a century of baking tradition, guided by enduring values of honesty, integrity, respect, and inclusion. Since the Flowers family opened its first bakery in Thomasville, Georgia, in 1919, a passion for baking and a commitment to quality have been the cornerstones of the company. This legacy translates into a workplace that strives to be safe, inclusive, respectful, and fair, fostering an environment where individuals from diverse backgrounds and experiences can unite to achieve common goals. Flowers Foods empowers its people, believing that a culture of appreciation and belonging is essential for every employee to learn, grow, and thrive. The company actively seeks out individuals with varied skillsets and backgrounds, employing an expansive recruiting process that targets both traditional and non-traditional sources.

The company's mission is to delight consumers with delicious baked foods, and this consumer-centric approach is at the core of everything they do. Flowers Foods aims to be a bold, visionary baked foods company, constantly innovating and adapting to meet evolving consumer preferences. This forward-thinking mindset is encapsulated in their 'Fresh. Forward. Flowers.' philosophy, which signifies fresh approaches to delighting consumers and a bold vision for the future. Team development is a key strategic priority, with investments made to help employees reach their professional potential in an environment that champions diversity and inclusion. The company also emphasizes sustainability, incorporating practices to minimize environmental impact and contribute positively to the communities it serves. This commitment extends to ethical conduct in all aspects of the business, ensuring that Flowers Foods not only produces beloved bakery items but also operates as a responsible corporate citizen. The dedication to these values and the focus on its people and consumers have allowed Flowers Foods to grow into one of the largest baking companies in the United States, while remaining true to its foundational principles.

Employee benefits

Learn about the employee benefits and perks provided at Flowers Foods.

View benefits

401(k) Retirement Savings Plan

Retirement savings plan.

Dental insurance

Coverage for dental care.

Vision insurance

Coverage for vision care.

Employee assistance plan (EAP)

Support program for employees.

View Flowers Foods's employee benefits
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Flowers Foods

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Flowers Foods hiring VP of Market Sales • Remote (Work from Home) | Himalayas