Contract Marketing Leader

Brand Marketing Leader - Branding & Product Launches (Contract)

Duration: 1-3 months

Flipside is a commercialization engine that powers blockchain growth. We activate 100,000+ analysts to produce insights, drive narratives, and transact, building emotional connection and a strong and active community that supports token price and chain growth. We make that possible by curating best-in-class data and making that data available entirely for free. Founded in 2017, Flipside works with partners such as Solana, Near Flow, Avalanche, SEI, Aptos, Blast, Vertex, and is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, M13, and more.

We’re looking for a rock star contract marketing expert to help us build and launch a product brand. The ideal candidate has an extensive portfolio of marketing launches, experience building brand authenticity and extensive product marketing knowledge to join our team on a short-term contract basis. The successful candidate will play a crucial role in the launch of new branding efforts, taking ownership of the creative design and executing strategies to drive cohesion, awareness and ultimately conversion.

Responsibilities:

• Develop and execute a comprehensive marketing plan tailored to the needs and goals of the new brand.
• Lead existing marketing team to execute and deploy a new marketing launch.
• Creatively drive branding and build an authentic GTM product marketing plan.
• Create compelling content for various marketing channels, including social media, email campaigns, website, and advertising materials.
• Collaborate with designers, copywriters, and other team members to ensure brand consistency across all marketing materials.
• Stay updated on industry developments and emerging trends to inform marketing strategies and tactics.

Requirements:

• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising.
• Guerilla marketing experience required, crypto / web3 marketing experience is a major plus.
• Excellent written and verbal communication skills, with the ability to create engaging content for different audiences.
• Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies.
• Strong project management skills and ability to manage multiple tasks and deadlines effectively.

Project Scope:

The Marketing Specialist will be responsible for overseeing the launch of a new brand from inception to execution. Key deliverables include:

• Development of a comprehensive marketing plan outlining strategies and tactics for achieving brand awareness, engagement, and conversion goals while activating our existing marketing team for outcomes.
• Creation of high-quality content for various marketing channels, including social media, email campaigns, website, and advertising materials.
• Monitoring and analysis of key performance metrics to measure the effectiveness of marketing efforts and optimization of strategies accordingly.
• Identification and pursuit of opportunities for partnerships, sponsorships, and other collaborations to enhance brand visibility and reach.