Paid Media Designer

✅ What You’ll Do

• Generate original ad content for platforms such as Facebook/Instagram/LinkedIn: Create on‑brand visuals (static, dynamic video and animation) optimized for clicks and conversions.
• Translate data insights into creative concepts: Review performance metrics weekly and propose fresh ideas that convert.
• Produce multiple ad assets every week: Deliver varied designs to fuel rapid testing on a punctual schedule.
• Iterate on top performers: Analyze test results and refine winning creatives.
• Ensure every asset meets brand compliance and finance and legal requirements: Maintain consistency and meet regulations.
• Stay on top of emerging ad formats and source inspiration proactively: Research trends and share learnings.
• Work asynchronously and communicate updates clearly: Collaborate across time zones (via Slack) without waiting for real time meetings.
• Use Asana to manage projects and deliverables: Track creative tasks timelines and feedback in a centralized system.
• Work seamlessly across design and editing software: Create concepts in tools such as Adobe, Figma (and other's like Keyshot or Spline are a plus) and upload into editing review tools such as Frame.io or similar.
• Bring your experience leveraging AI: Tapping into tools to develop voice-overs that are polished, or use AIi to help scale creative development.
• Align seamlessly and understand brand guidelines and consistency: Develop an understanding and learn the creative brand, to represent the Flex brand well and keep consistency amongst both the brand and the product.

⚡️ What You Bring

• Minimum of 2 years of design experience focused on paid media ads in a high growth environment (preferably in B2B/Fintech space).
• A portfolio showcasing original assets optimized for conversion.
• Deep understanding of platform requirements, ad specs and channel best practices.
• Ability to design static, motion (video and animated) ad concepts that match brand guidelines, while also bringing fresh ideas that are intended to convert.
• Strong competency in design tools such as Adobe Creative Suite, Figma, Frame, Motion and creative AI tools, all while keeping the pulse on evolving software and tools in the field. Midjourney is a Plus.
• Excellent time-management, communication, and project-management skills using task-management software such as Asana (or Jira, Monday, etc).
• Data driven mindset with ability to interpret performance metrics and apply learnings.
• Self-starter attitude who needs little direction and actively seeks new ideas and inspiration but also enjoys collaborating with other creatives for critique and design sessions.
• Strong communication skills and experience collaborating with marketing, analytics and product teams.
• Expert verbal and written communication skills including the ability to present and get buy-in at all levels of the organization, and manage a high-growth agile environment.