Director, Customer Marketing

Fleetio is looking for an experienced and passionate Director of Customer Marketing to lead programs that engage, grow, and celebrate our customer community. This role is focused on advocacy, community building, and expansion marketing—turning customers into champions, fostering meaningful peer connections, and driving adoption and expansion across our customer base.

A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in our Series D in June of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company:

• Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers

Who you are

The ideal candidate for this role will lead a team and partner closely with Customer Success, Product Marketing, and Revenue teams to strengthen customer relationships, identify advocates, and activate them through storytelling, events, and peer influence. You’ll build scalable programs that fuel retention and growth while amplifying customer voices in the market.

This is an exciting opportunity to shape a critical function at Fleetio—helping define how we engage customers at every stage of their lifecycle.

Your impact

• Lead customer advocacy programs that identify, nurture, and amplify top customer champions across reviews, references, case studies, and speaking opportunities.
• Develop and grow the Fleetio customer community, creating opportunities for connection, knowledge-sharing, and engagement among our users and champions.
• Build and execute expansion marketing strategies that drive adoption of additional products, features, and services across our customer base.
• Partner with Customer Success and Product Marketing to design customer journey campaigns that increase engagement, retention, and satisfaction.
• Collaborate with the Brand and Communications team to showcase customer stories and successes across owned and earned channels.
• Measure and optimize performance, using data to assess program impact on customer retention, NPS, advocacy participation, and expansion revenue.
• Champion the voice of the customer internally—bringing customer insights and success stories into Fleetio’s go-to-market strategy.
• Build and mentor a growing customer marketing team, fostering collaboration, creativity, and accountability.

Your experience

• 8+ years of experience in B2B SaaS marketing, with deep expertise in customer advocacy, community, and lifecycle or expansion marketing.
• Proven ability to design and scale customer programs that drive engagement, adoption, and retention.
• Experience collaborating with Customer Success, Product, and Sales to align marketing with customer outcomes.
• Strong storytelling and communication skills—able to elevate customer voices in authentic, impactful ways.
• Data-driven mindset with a focus on metrics such as NPS, retention, adoption, and expansion revenue.
• Hands-on and resourceful approach—you’re comfortable rolling up your sleeves while building for scale.
• Leadership experience with a passion for developing talent and fostering a culture of collaboration and accountability.

Benefits

• Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two)
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
• FSA HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing funds - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks snacks
• Remote working friendly since 2012

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.