Product Marketing Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is the one platform for moving the world’s data from every source to every destination to power every innovation.

We are looking for a dynamic and versatile Product Marketing Manager to join our Product + Portfolio Marketing team and support a variety of strategic projects and product areas across Fivetran. This role will ensure our marketing efforts align with customer needs, market trends, and the evolving data and analytics industry. As part of the Product Marketing team, you will help drive product growth and marketing success through go-to-market (GTM) launches, compelling content, demand generation support, sales enablement support, and more. You’ll work closely with Product, Sales, Enablement, Demand Generation, Partner Marketing, Design and more teams to showcase Fivetran’s capabilities around a variety of different product areas and use cases, to appeal to our key personas: data engineers and architects, and data leaders like CDOs, CIOs, and other relevant titles. This role is perfect for someone who thrives in a fast-paced environment and is passionate about helping customers leverage the power of data.

This is a full-time position based out of our Oakland, CA or Denver, CO offices, or remote in the US.

What You’ll Do

• Messaging and content creation: Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials that clearly communicates Fivetran’s value. Write and edit product launch materials, ensuring messaging resonates with both technical and non-technical audiences. Support Content team on developing product thought leadership and educational efforts with content for channels like our webpages, social accounts, and speaking engagements.
• GTM strategy & execution: Develop/support the development of and execute comprehensive go-to-market plans for new product launches, ensuring we hit our product adoption and marketing pipeline goals. Ensure alignment with stakeholders across Marketing, Sales, Product, Enablement so that everyone is effectively executing against the launch timeline.
• Customer and market insights: Lead/support research efforts on market trends, customer needs, and product capabilities to refine product positioning and messaging. Work closely with Product and Field Sales teams to understand features and use cases. Incorporate findings into content like case studies, pitch decks, and sales enablement. Analyze product launch and campaign performance and do research to shape go-to-market strategies.
• Cross-functional product support: Partner closely with Product Managers to understand product features, roadmap, and target use cases, translating technical details into clear and compelling marketing messages.
• Cross-functional campaign support: Work closely with Demand Generation, Regional Marketing, and Account-Based Marketing to develop the strategy behind individual marketing campaigns and events and ensure alignment with business goals and PMM research. Collaborate with Partner Marketing to drive impactful co-marketing initiatives with tech partners like webinars, hands-on labs, and event content.
• Cross-functional sales enablement support: Support sellers and sales enablement with enablement content to help position and sell Fivetran effectively.
• Project management excellence: Develop and manage quarterly marketing plans, defining goals, timelines, and key deliverables. Lead/support GTM activities for product launches, ensuring effective communication and execution. Track and analyze campaign performance, refining strategies based on results. Regardless of the stakeholder, proactively communicate key milestones and deliverables across teams to ensure seamless execution.

Skills We’re Looking For

• 2+ years of experience in product marketing, technical marketing, or a related field.
• 2+ years of experience in data and analytics, or B2B SaaS.
• Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends is desired.
• Strong written and verbal communication skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging for diverse audiences.
• Content & messaging creation expertise: Strong writing, editing, and storytelling skills with the ability to translate technical concepts for different audiences.
• Highly-organized with an excellent project management track record: Ability to juggle multiple priorities and execute marketing campaigns with clear deliverables and timelines.
• Experience working with multiple different teams: Experience working with Product, Sales, Marketing and other teams to execute initiatives and work effectively.
• A customer-centric approach to marketing: A deep understanding of customer needs and a passion for delivering exceptional customer experiences.

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.