First Insight, Inc.

In 2007, First Insight was founded with a revolutionary premise: the retail industry was making billion-dollar decisions based on gut instinct rather than actual customer data. Greg Petro, recognizing this critical gap, set out to transform how retailers and brands identify winning products by combining AI, predictive analytics, and human insight. What started as a vision to bring the voice of the customer directly into the earliest stages of product development has evolved into the world's leading AI-powered decision engine for retail.

Today, First Insight empowers over 600 global brands - including Under Armour, Woolworths, Marks & Spencer, and Family Dollar - to predict demand, optimize pricing, and create products that customers actually want. The company's proprietary Value Score™ metric directly impacts financial outcomes, driving increased sales, higher margins, and reduced markdowns. With 18 years of predictive consumer and product truth fueling their platform, First Insight has pioneered agentic AI applications for retail, recently launching Ellis - a predictive Retail LLM that delivers instant answers on what to make, how to price, and where to win. From Pittsburgh to the world, First Insight continues to eliminate guesswork and help sustainable growth through human-AI collaboration.