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EveEV

Demand Generation Manager, Lifecycle & Email

Eve Legal provides innovative AI-driven solutions that optimize the case management process for plaintiff law firms, enhancing efficiency and revenue potential.

Eve

Employee count: 11-50

United States only

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At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.
We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.
Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.
Why Join Eve:
Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.
We’re hiring a Lifecycle & Email Manager to design, operate, and scale our email-driven growth engine across the full customer journey. You will own nurtures, triggered communications, and newsletters—ensuring prospects and customers get timely, useful value at every touchpoint. Your north star is measurable impact on pipeline and revenue across both new business and expansion, enabling us to hit our FY27 goals.

What You'll Accomplish

  • Define the lifecycle and email strategy for prospects and customers, aligned to ICPs, buying stages, and adoption milestones.
  • Build a modular nurture framework (welcome, education, consideration, competitive, reactivation) with clear entry/exit rules and next-best-action logic.
  • Launch event-driven emails tied to behaviors (web, intent, product usage), stages, and account context; maintain a library of triggered plays.
  • Own newsletter production, variants by segment/vertical, and scalable content assembly using templates, snippets, and dynamic blocks.
  • Operationalize firmographic, technographic, and intent signals; implement dynamic fields and content rules to personalize at scale.
  • Run structured tests on subject lines, copy, offers, send time, frequency, and audience; document learnings and roll out playbooks.
  • Own list health, consent/opt-down logic, bounce/spam monitoring, and domain reputation; partner with RevOps on data hygiene.
  • Instrument dashboards for volume, engagement, conversion, sourced/influenced pipeline, velocity, and expansion impact; communicate results and next steps to stakeholders.
  • Work with Brand/Content for assets, Product/CS for adoption and upsell journeys, RevOps/Data for audience logic, and Sales/SDR for field alignment.

What We're Looking For

  • 5–8+ years in B2B SaaS lifecycle/email or demand gen with end-to-end ownership of nurtures, triggered programs, and newsletters that drive pipeline and revenue.
  • Hands-on with MAP/CRM (HubSpot + Salesforce), confident building segments, dynamic content, and multi-step programs.
  • Strong experimentation mindset; comfortable with funnel metrics and attribution
  • Experience managing domain reputation, list hygiene, consent frameworks, and compliance standards.
  • Clear, concise copy that maps value props to personas and stages; able to brief and iterate quickly with Content/Creative.
  • Partners well with Content, Brand, Sales, Product, CS, and RevOps; brings crisp documentation and executive-ready reporting.
  • Uses AI on a daily basis in your professional and personal life.
Benefits:
🚕 Uber rides covered to/from the San Mateo office for San Francisco–based employees
💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑‍💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks

About the job

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Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

United States +/- 0 hours

About Eve

Learn more about Eve and their company culture.

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Eve Legal revolutionizes the legal landscape for plaintiff law firms through its customizable AI-driven solutions. The company's mission is to empower legal professionals by streamlining labor-intensive tasks and enhancing overall efficiency. Eve acts as a "second brain," substantially reducing the time required for various legal processes. For instance, tasks that previously took hours, such as drafting demand letters or handling discovery, can now be accomplished within minutes. This remarkable innovation helps law firms increase their case capacity and grow revenue streams without the need for additional headcount.

Founded by Jay Madheswaran, Matt Noe, and David Zeng, Eve combines deep expertise in artificial intelligence and law to optimize casework from intake through resolution. It provides tools that assist attorneys in drafting, responding to discovery requests, and even calculating damages with ease and precision. The technology not only handles routine tasks but also augments human potential, enabling legal teams to focus on higher-value work and client interactions. Eve Legal aims to make all plaintiff firms AI-native, bringing them into a future where technology and legal practice merge seamlessly for enhanced client service.

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Eve hiring Demand Generation Manager, Lifecycle & Email • Remote (Work from Home) | Himalayas