DE and GB onlyAbout Edurino
EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old.
We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!
Role Purpose
The role as VP Marketing & Growth at EDURINO during parental leave cover is crucial in steering our international growth. You will collaborate with the founder and leadership team to drive strategic initiatives, contributing to the continued success of our innovative kids’ product. Your expertise will be pivotal in developing and executing marketing strategies, creating brand awareness, and fostering growth. Additionally, you will be leading the UK & DACH Marketing team, playing a key role in developing and executing these strategies collaboratively with the team.
Join us in creating a fun and immersive learning environment for kids through your unique blend of marketing and growth strategies!
Sounds exciting?
Then read on (CV is enough!)
We are looking forward to meeting you!
This role can be performed in our Munich office, Berlin co-working space or remotely in Germany or the UK.
Apply for this job if you are passionate about…
… supporting us in scaling an innovative kids’ product internationally
… contributing in a fast-growing start-up environment
… creating a global impact by revolutionizing the way children learn and play.
Your mission at EDURINO
Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention.
Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Create go-to-market strategies for the UK and potentially other new markets.
Analyse market trends and customer insights to identify growth opportunities and refine marketing strategies accordingly.
Together with the team, optimize our own shop and Amazon presence to create engaging and converting customer journeys.
Collaborate with cross-functional teams, including product development and sales, to ensure alignment and cohesive execution of marketing initiatives.
Oversee the development and implementation of data-driven marketing campaigns, building and leveraging analytics to optimize performance and ROI.
Manage a significant marketing budget and allocate channel investments based on company targets.
Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic decision-making.
It is a match if you…
… have a proven track record (7+ years) in international marketing leadership roles with a focus on growth and user acquisition in B2C or D2C sectors.
… have strong analytical skills and a data-driven approach to decision-making.
…have excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
… demonstrated success in developing and executing multi-channel marketing strategies.
… possess exceptional communication (fluent in English, German is a plus) and interpersonal skills.
… have an entrepreneurial mindset with a strong bias to action and a willingness to take calculated risks while always having the bigger strategy and vision in mind.
United Kingdom
UA and GB only
