Senior Marketing Manager - DACH

Description

We are seeking a dynamic Senior Marketing Manager to lead our marketing efforts across the DACH region. This role will focus on driving demand generation, brand awareness, and customer engagement for our SaaS B2B solutions. You will collaborate closely with sales, product, and global marketing teams to execute strategic campaigns that resonate with the regional market.

What You’ll Do

Develop and execute localised marketing strategies tailored to the DACH region, ensuring alignment with global objectives while addressing regional nuances. You will create impactful campaigns that strengthen brand presence and drive measurable growth.

Lead demand generation initiatives, including account-based marketing programs, digital campaigns, and regional events to support pipeline growth and revenue targets. You will leverage data-driven insights to optimise performance and maximise ROI.

Collaborate with cross-functional teams such as sales, product, and global marketing to ensure alignment and maximise impact across all marketing activities. You will act as the voice of the DACH market within the organisation.

Analyse and report on campaign performance, using analytics to identify trends, measure success, and continuously improve marketing strategies

Requirements

You’ll Do It Using

3–5 years of experience in B2B SaaS marketing, with a proven track record of driving successful campaigns in the DACH region.

Solid understanding of ABM demand generation strategies and digital marketing best practices within a SaaS environment.

Expertise in HubSpot for marketing automation, lead nurturing, and campaign management.

Strong proficiency in Salesforce for CRM and pipeline management.

Solid understanding of demand generation strategies and digital marketing best practices within a SaaS environment.

Ideally, experience in insurance, finance, or other heavily regulated industries, enabling you to navigate complex compliance requirements and tailor messaging effectively.

You’ll Excel By

Demonstrating strategic thinking and the ability to translate business objectives into actionable marketing plans.

Showing excellent communication and collaboration skills, enabling you to work effectively with diverse teams and stakeholders.

Being adaptable and proactive, thriving in a fast-paced environment and embracing new challenges with confidence.

Exhibiting analytical and problem-solving abilities, ensuring data-driven decision-making and continuous improvement.

Position Intro

Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.