EarnIn

EarnIn, formerly known as Activehours, is a financial technology company founded in 2013 by Ram Palaniappan. The company's mission is to build a more equitable financial system by providing individuals with access to their earned wages before their scheduled payday. This concept, often referred to as Earned Wage Access (EWA), aims to help people manage their finances, avoid overdraft fees, and reduce reliance on high-cost predatory lending products. EarnIn's core product, 'Cash Out', allows users to withdraw a portion of their earned income as they earn it. The service is community-supported, with users having the option to leave a voluntary 'tip' for the service, rather than facing mandatory fees or interest charges.

Headquartered in Palo Alto, California, EarnIn has grown significantly since its inception, facilitating billions of dollars in earned wage access for its members. The company emphasizes its commitment to financial wellness by offering additional tools such as 'Balance Shield', which provides low-balance alerts, and 'Tip Yourself', a feature designed to encourage savings. EarnIn's services are available directly to consumers through its mobile application and also as an employee benefit offered through partnerships with employers across various industries. The company has highlighted its role in helping users save on overdraft fees and manage unexpected expenses. While the 'tipping' model has faced some scrutiny and comparisons to payday lending, EarnIn maintains that its approach is designed to offer a more flexible and affordable financial solution. The company has also expanded its offerings to include services like negotiating medical bills for its users. EarnIn has garnered numerous users and positive app reviews, positioning itself as a key player in the evolving landscape of financial technology and employee financial wellness.