Product Marketing Manager (US)

About Dust

We're creating anew AI operating system that has the potential to change the way companies operate. Our mission at Dust is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their jobs.

With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We already are a core part of their jobs.

We are at an exciting stage of our journey. We‘ve raised our Series A, expanded in the US, and hit the $1m and $2m ARR milestones in 2024; we aim to x5 our growth by the end of 2025.

Dust is a Sequoia-backed company with an experienced and determined team of optimists (coming from companies like Stripe or OpenAI) that like to focus on users, getting great things done by shipping fast, and doesn’t take itself too seriously while doing so.

TL;DR

We're looking for a Founding Product Marketing and builder to drive Dust's ambitious GTM goals while establishing our marketing foundation. You'll join our team at a critical expansion phase to create measurable adoption in the competitive AI agents market. Working directly with our product and GTM team, you'll shape our messaging and storytelling and strengthen our go-to-market approach while demonstrating marketing's strategic value in our product-led organization.

What you’ll do

Product Marketing (50-70%)

• Work with our team on product marketing initiatives to strengthen our positioning.

• Push the team to translate complex technical capabilities into compelling value propositions.

• Push the team to improve our competitive differentiation strategies.

• Help refine our messaging to resonate with both technical and business audiences.

Strategy & execution (20-30%)

• Design and help Dust implement marketing initiatives that drive brand awareness, measurable lead generation, and pipeline creation.

• Establish the metrics, systems, and processes needed to measure marketing impact.

• Partner closely with marketing and sales to create materials and programs that accelerate deals.

Content & Community collaboration (10-20%)

• Help localize and scale our content production and community-building efforts that have shown early success in the EU to amplify our growth in the US.

• Help develop our founders’ leadership platforms.

What you won’t be doing

• Managing a large team of product marketing specialists right away.

• Focusing solely on product marketing.

• Creating marketing strategies disconnected from product and sales realities.

• Working in isolation without close collaboration with the product and GTM teams in the EU and in the US.

Requirements

Core Experience

• 5-8 years marketing B2B SaaS products with measurable growth results

• Product marketing expertise in complex technical products, turning intricate features into clear, simple, and compelling stories without losing their essence

• Clear, compelling storytelling that resonates with both technical and business audiences

• Experience and success as an early marketing hire at a company that grew from promising startup to established player, building systems from zero to scale

Strategic Capabilities

• A systematic approach to planning paired with swift, practical execution

• Ability to craft marketing direction in uncharted territory, not just follow established paths

Work Style & Mindset

• Bias for hands-on work - you design the strategy and execute it yourself

• Natural leadership that draws people in through influence rather than authority

• Strong convictions balanced with openness to feedback, particularly with technical teams

• Comfort with uncertainty and initiative to forge ahead without a detailed roadmap

Nice to Have Technical Domain Experience

• Time spent marketing AI platforms, developer tools, or enterprise software

• Deep knowledge of enterprise AI and its competitive landscape

• Proven collaboration with engineering-first companies

Growth Experience

• Success as one of the first two marketing hires at a startup that found product-market fit

• Track record building technical communities and content programs that engage developers

Benefits & Compensation

• Competitive compensation: $100K - $200K base salary

• Significant equity package at a Sequoia-backed startup

• Health benefits for you and your dependents

• New MacBook Pro or Linux machine, monitor, keyboard, etc.

• Beautiful office in San Francisco

• Opportunity to travel to the EU multiple times a year

• Regular team events and off-site

Location

We're prioritizing building our team with an in-person culture at our offices in Paris and San Francisco, valuing the magic that happens when talented people work closely together.

Why Dust

We're not building yet another enterprise SaaS tool. We’re creating an AI OS that will fundamentally change how companies operate. We believe existing AI models are powerful enough to have a tremendous impact on the world (and will keep getting better) – the key is building the infrastructure so that they have context and explore the best interfaces for humans to interact with them.

We have the unique opportunity to explore and shape the way humans interact with machines while working on a product we use ourselves every day.

If you're excited about crafting products that reinvent B2B software and want to join a team that combines the best of startup culture with the backing of top-tier investors, we'd love to talk.

👋 Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.

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Learn how we think and work.

• Our product constitutiona story about our mission

• Agents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024

• LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024