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Digital WaffleDW

Remote Growth Lead — Gaming & Creator Tools

Digital Waffle is a Birmingham-based agency founded in 2018 that specializes in tech and digital recruitment, focusing on quality and efficiency.

Digital Waffle

Employee count: 11-50

Salary: 140k-140k USD

United States only

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A fast-growing Gaming technology business operating at the intersection of gaming, creator tools, and digital entertainment is hiring a Head of Growth to own and scale top-of-funnel growth.

This is a senior, hands-on role for someone who has led B2C user acquisition at scale and understands how gamers, creators, and digital-first communities discover, adopt, and engage with products. Experience within gaming, gaming hardware, or adjacent consumer tech environments is essential.

Role: Head of Growth & User Acquisition

Location: Europe-based, fully remote

What you’ll be doing:

  • Owning user acquisition strategy and performance across paid, organic, creator-led, and partnership channels
  • Leading acquisition planning, forecasting, and channel prioritisation aligned to business growth targets
  • Managing acquisition budgets with a strong focus on efficiency, ROI, and sustainable scale
  • Building and developing a small but high-impact acquisition team
  • Driving experimentation and optimisation across search, social, video, creators, and emerging platforms
  • Working closely with product, growth, and data teams to ensure clear attribution and insight-led decisions
  • Reporting acquisition performance, risks, and opportunities clearly to senior leadership

What you’ll need:

  • Proven experience leading B2C user acquisition for consumer software or digital products
  • Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms
  • Demonstrated ownership of acquisition targets, budgets, and forecasting
  • Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition
  • Strong analytical mindset with confidence working with data, dashboards, and experimentation frameworks
  • Experience scaling products used by large consumer audiences
  • Comfort operating in fast-moving, product-led environments

Nice to have:

  • Experience with freemium or self-serve business models
  • Deep understanding of platforms such as YouTube, TikTok, and creator ecosystems as acquisition channels
  • Background in scale-up or high-growth consumer tech environments

What’s on offer:

  • Salary up to £140,000
  • Fully remote working within the UK or Europe
  • Ownership of acquisition strategy for a high-growth consumer product
  • Opportunity to shape how a globally used platform grows its audience
  • Work alongside product, growth, and data leaders in a highly collaborative environment

This role suits someone who lives and breathes consumer growth, understands gaming culture, and enjoys taking full accountability for how users discover and adopt a product at scale.

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About the job

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Job type

Full Time

Experience level

Salary

Salary: 140k-140k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Digital Waffle

Learn more about Digital Waffle and their company culture.

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Digital Waffle is a premier digital recruitment agency based in Birmingham, established in 2018. The agency specializes in connecting the best tech talent with growing businesses, focusing on various sectors, including marketing, IT, data, and operations. Digital Waffle was founded with a vision to disrupt the traditional recruitment model, moving away from the KPI-driven approach that many agencies employ. Instead, they prioritize quality over quantity, ensuring that each client and candidate receives a tailored approach that fosters genuine connections.

The team at Digital Waffle comprises specialists with in-depth knowledge of the industries they operate in, allowing them to understand client needs profoundly and deliver ideal candidate matches swiftly. With a commitment to excellence, Digital Waffle has built a reputation for its efficiency and effectiveness, achieving a success rate that reflects its dedication to client satisfaction. The agency's ethos can be summed up in their motto: 'No Waffle. Just Results.' This approach not only streamlines the recruitment process but also enhances the overall experience for employers and job seekers alike, aiming to create long-lasting partnerships while driving forward the growth of both candidates and businesses.

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Digital Waffle

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