United Kingdom onlyAbout us
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?
We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.
As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.
Your new role - Digital Science is looking for a highly motivated and analytical Performance Marketing Manager to execute and optimize full-funnel, multi-channel marketing campaigns across our global Government, Funder, and Non-Profit (GFN) segment. Reporting to the Senior Director of Performance Marketing, this role will play a critical part in delivering high-impact demand generation programs across both B2B and B2C segments—driving pipeline growth, customer acquisition, and marketing efficiency specifically within the GFN ecosystem. This is a hands-on role for a marketer who thrives in fast-paced environments and is passionate about translating insights into action. The ideal candidate brings experience in campaign execution, paid media, marketing operations, and performance optimization, with a strong grasp of attribution, audience targeting, and marketing technology, and familiarity with the procurement, grant, and decision-making cycles of government organizations, non-profits, and research funders.
What you’ll be doing
Campaign Execution & Optimization
- Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication. You’ll be responsible for developing a comprehensive strategy from top of funnel awareness to bottom of funnel conversions.
- Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks.
- Ensure campaigns align with business unit strategy, buyer personas, and customer journey across government organizations, funding agencies, and non-profit institutions.
Audience Targeting & ABM Support - Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to Government, Funder, and Non-Profit (GFN) key account audiences, including specific departments within government, non-profit foundations, and private research funders.
- Understanding of segment marketing team’s key business strategies, key audience(s), buyer motivators and messaging to develop, execute and measure campaigns to move leads through the entire lead funnel within the GFN segment.
- Leverage AI-driven platforms (e.g., 6sense, Cognism) to refine audience segments, interpret intent signals, and personalize engagement strategies.
Performance Analysis & Reporting:
- Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel.
- Deliver actionable insights and recommendations across channels based on performance data to improve campaign effectiveness and ROI.
- Contribute to weekly, monthly, and quarterly performance reports shared with leadership and key stakeholders.
Collaboration & Cross-Functional Alignment - Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals.
- Partner with Revenue Operations to ensure seamless lead routing, scoring, and marketing attribution infrastructure.
- Work closely with external media agencies and freelancers to manage campaign execution and timelines. MarTech & Process Improvement
- Contribute to the ongoing improvement of our marketing tech stack and automation workflows.
- Utilize A/B testing across channels and creatives, and help evaluate and implement new tools that enhance campaign performance, targeting, and scalability.
What you’ll bring to the role
Experience: 5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment or data/software solutions environment serving the public sector/non profit space.
- Hands-on expertise: proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels.
- Technical Proficiency: Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics).
- Analytical Prowess: Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into a clear
- Strategic Mindset: A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns with a focus on engaging government organizations, funders, and non-profits.
- Innovative Spirit: Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus. Familiarity with the procurement and grant cycles relevant to the GFN segment is highly valued.
- Collaborative & Proactive: A detail-oriented, self-starter with a proactive mindset and a collaborative spirit.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Don't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under-represented groups hesitate to apply unless they meet every single requirement. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.
Living our Values
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
We are brave in the pursuit of better
We are collaborative and inclusive
We are always open-minded
We are from and for the community
At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.
At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.
We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.
As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.
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