Daily Paper

What started as a simple blog rooted in the shared love for fashion, art, and culture among three childhood friends—Jefferson Osei, Abderrahmane Trabsini, and Hussein Suleiman—has evolved into Daily Paper, a prominent Amsterdam-based fashion and lifestyle brand, since its establishment in 2012. The founders’ rich African heritages fuel the brand's essence, seamlessly intertwining their cultural narratives with contemporary streetwear appeals. At the heart of Daily Paper lies a commitment to highlight and celebrate African culture through innovative designs, resulting in clothing that resonates with a broad audience.

Daily Paper quickly transformed from an online discourse community into a thriving €30 million brand, known for its striking collections that honor African inspirations while embracing modern fashion trends. The brand has not only established a strong foothold in the apparel industry, with flagship stores in Amsterdam, London, and New York, but also successfully grown its international presence. This journey underscores a vibrant community that appreciates both stylish clothing and the profound cultural stories behind them. Daily Paper has adeptly managed to captivate a global audience while remaining true to their roots, offering seasonal collections and collaborations, ultimately becoming a household name in the streetwear scene.