Digital Media Manager

Essential Functions and Impact Areas

• Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)
• Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
• Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
• Identify new growth opportunities and develop short- and long-term testing roadmaps
• Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
• Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
• Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)
• Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices
• Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency
• Participate in calls with brand media agency to identify opportunities for cross-channel synergy
• Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices

Minimum Requirements

• 3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels
• Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)
• Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
• Ability to identify, evaluate, and implement test opportunities
• Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders
• Independently driven and proactive in identifying opportunities to improve campaign performance
• Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
• Ability to execute day-to-day while delivering a broader strategic vision
• Bonus points for experience in the D2C/skincare industry