Curated

Curated was founded in 2017 with a mission to humanize online shopping. The company has established a collaborative shopping experience that brings together passionate experts and everyday consumers. This innovative platform allows shoppers to receive personalized advice from experts, ensuring that they find the right products tailored to their specific needs. By providing this one-on-one assistance, Curated aims to make shopping enjoyable and fulfilling, especially for significant purchases where expert guidance is invaluable.

Through a community of knowledgeable individuals, Curated has fostered a unique work environment that enables experts to earn income doing what they love—sharing their product knowledge and helping others. Currently, the platform specializes in outdoor sporting goods, particularly in areas such as skiing, snowboarding, golf, camping, cycling, and fishing equipment, with plans to expand into new categories. Backed by prominent investors, including Forerunner Ventures and Greylock, Curated is rapidly expanding its reach within the e-commerce landscape.