The Marketing Manager acts as the primary executor for the "Dual-Track" marketing calendar across CSA Education and BetterLesson Learning, with a strategic focus on data analytics and market research to drive results.
Requirements
- Execute monthly content calendar based on the Director's strategic themes.
- Manage daily HubSpot tasks, including building automated email workflows, creating landing pages and forms, and maintaining CRM hygiene.
- Maintain a daily presence across all brands on social media (primarily LinkedIn), monitoring engagement and responding to community interactions.
- Provide sales enablement tools (such as email templates or social posts) based on the current theme to support the sales teams.
- Conduct weekly reviews of industry news and competitor trends, distributing a summary report to internal stakeholders to keep the teams informed.
- Coordinate market research and analyze the resulting data to identify the values and buying habits of our target customers.
- Analyze performance data and review analytics to generate recommendations for marketing optimization.
- Maintain a thorough knowledge of relevant industry trends affecting CSA and BLL business prospects and the preK–20 market, including the challenges facing state and district stakeholders, teachers, and students.
- Assist in drafting blog posts, video scripts, social media content, case studies, white papers, and other sales enablement materials.
- Assist in production of video and design assets to accompany created content.
- Assist in executing minor updates on company websites (Wordpress) as needed.
- Perform other duties as required and assigned.
