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Critical ManufacturingCM

Sales Manager - Global Sales Expansion

Critical Manufacturing provides a modern, flexible Manufacturing Execution System (MES) designed for complex, high-tech discrete manufacturing industries.

Critical Manufacturing

Employee count: 501-1000

Portugal only

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Critical Manufacturing is dedicated to empowering high-performance operations to make Industry 4.0 a reality with the most innovative, comprehensive, and modular MES software. We have a global presence, but our headquarters, and the main technical center, are in Porto (Maia), Portugal, where we develop a state-of-the-art solution for Semiconductor, Electronics, Medical Devices, and Industrial Equipment.

Recognized as a Leader by Gartner, we are part of ASMPT, the world's largest supplier of best-in-class equipment, and technological process partner for the electronics and semiconductor industries.

The RoleAccelerate with us: Sales opportunities across the globe!

As our business expands into new markets and segments, we are strengthening our Sales team to drive greater customer impact and long-term business value.

We’re investing in world-class sales talent to deepen relationships with existing customers and build new ones across diverse industries and geographies. Whether you’re an experienced Sales Manager or an emerging leader ready to take on broader challenges, if you’re passionate about growth, innovation, and customer success, we want to hear from you.

What You Will Do

  • Own and exceed annual sales targets within your assigned territory
  • Develop and execute strategic sales plans to drive MES adoption and expand the customer base
  • Build and maintain strong, long-term relationships with technical, operational, and C-level stakeholders
  • Deliver compelling product demonstrations, proposals, and commercial negotiations
  • Collaborate closely with Presales, Business Development, Marketing, and Delivery teams
  • Stay current on industry-specific trends, challenges, and opportunities, particularly in high-tech and regulated manufacturing environments (e.g., semiconductor, electronics, life sciences, industrial equipment)
  • Provide accurate sales forecasts and performance reporting, recommending corrective actions when needed
  • Represent the company at industry events, customer meetings, and trade shows
  • Operate autonomously while remaining fully aligned with the global sales strategy



What Success Looks Like

Within your first year, you will have:

  • Built a strong pipeline across the target vertical
  • Closed new enterprise accounts and expanded revenue within existing strategic customers
  • Established trusted C-level relationships in assigned territories
  • Successfully positioned MES solutions with clear ROI and business value
  • Partnered cross-functionally with Marketing, Pre-Sales, and Product to influence strategy and win deals
  • Delivered accurate forecasts and maintained healthy pipeline coverage
  • Become a recognized subject-matter expert in Critical Manufacturing’s value proposition

Why Join Us

  • Be part of a company shaping the future of manufacturing software
  • The opportunity to shape and influence sales strategy in dynamic regions and markets
  • Work directly with executives and cross-functional leaders to define how we go to market
  • Collaboration with a global, high-performing sales organization
  • Exposure to multiple industries and international customers
  • Competitive compensation and performance-based incentives
  • Clear career progression and leadership development opportunities
  • Enjoy the freedom to experiment, innovate, and create systems that will last
  • Join a team where storytelling, strategy, and technology meet to make Industry 4.0 real

Requirements

What You Will Bring

  • Proven success in sales leadership roles within complex B2B environments
  • A growth-driven, data-oriented mindset with strong strategic planning skills
  • Excellent communication skills and a natural ability to build trusted relationships
  • Comfort working in dynamic, fast-evolving market environments
  • Experience selling Perpetual or SaaS Manufacturing Execution Systems (MES) or Manufacturing Data Platform solutions
  • Strong ability to articulate competitive advantages, value propositions, and solution differentiation
  • Experience partnering with sales teams and prospective customers to understand business objectives and define value-driven solutions
  • Demonstrated experience developing ROI-based value propositions and cost/benefit analyses
  • Expertise in account strategy development and tactical penetration planning, with disciplined follow-up and communication practices
  • Proven negotiation experience, including pricing and contractual agreements, to successfully close deals
  • Background in manufacturing environments for complex industries such as semiconductor, electronics, life sciences, or industrial equipment
  • Excellent spoken and written English communication skills

What we consider a plus (not mandatory)

  • Knowledge of semiconductor, electronics, medical devices, or industrial equipment manufacturing processes and environments
  • Familiarity with Industry 4.0 / Smart Factory initiatives
  • Existing network within target manufacturing industries
  • Experience with complex, multi-stakeholder enterprise deals
  • Background working with system integrators or technology partners
  • Fluency in additional languages (e.g., German, French, Spanish, or Mandarin)
  • Experience using CRM tools such as Dynamics or Salesforce for pipeline management and forecasting
  • Technical background or ability to translate technical concepts into business value
  • Experience working in global or matrixed organizations

Apply now and accelerate your next chapter in global sales leadership!

Diversity, Equity and Inclusion are a source of commitment and innovation

At Critical Manufacturing, we welcome and encourage applications from individuals of all backgrounds, regardless of disabilities, diverse abilities, identities, or experiences. Our commitment is to create an inclusive environment where everyone has equal opportunities to succeed and thrive.

If you need accommodation during the recruitment process, please let us know - we're happy to support you.

About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

Portugal +/- 0 hours

About Critical Manufacturing

Learn more about Critical Manufacturing and their company culture.

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Critical Manufacturing's story began in 2009, born from the vision of a group of experienced software engineers and manufacturing experts who spun out from Critical Software. Recognizing a gap in the market for modern, flexible manufacturing execution systems (MES) tailored to the complexities of high-tech industries, they set out to build a solution from the ground up. Their goal was to empower manufacturers to embrace the future of Industry 4.0 with a platform that was not just a system of record, but a driver of innovation and efficiency.

Over the years, the company rapidly established itself as a leader in the MES space, particularly within the semiconductor, electronics, and medical device sectors. Their commitment to cutting-edge technology and deep domain expertise attracted a global client base and significant industry recognition. This trajectory of growth and excellence culminated in a strategic milestone in 2018, when Critical Manufacturing was acquired by ASMPT, a global technology and market leader in hardware and software solutions for the semiconductor and electronics industries. Today, operating as a subsidiary of ASMPT, Critical Manufacturing continues to expand its global footprint, helping manufacturers worldwide navigate the complexities of digital transformation with its state-of-the-art MES platform.

Employee benefits

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Company Events

Company sponsored events.

Dental Insurance

Dental insurance coverage.

Vision Insurance

Vision insurance coverage.

Paid Time Off

Paid vacation and sick time.

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Critical Manufacturing

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