Counterpart Group GmbH

Counterpart Group GmbH is a full-service communication and marketing agency headquartered in Cologne, Germany. Established in 1991 by Michael Maasmeier, the agency has evolved into a prominent player in the German advertising landscape, offering a comprehensive suite of services that encompasses brand strategy, digital marketing, public relations, and content creation. The firm operates with a philosophy centered on 'more value-based communication,' aiming to function as a strategic sparring partner for its clients rather than merely a service provider. This approach is designed to foster long-term partnerships and deliver measurable results that contribute to the market leadership of the brands they represent.

The agency is structured around several key units, including Branding, Digital, Content, Social Media, and Public Relations, allowing for an integrated approach to complex communication challenges. Under the leadership of CEO Judith Dobner, who took the helm in 2019, Counterpart Group has placed a strong emphasis on digital transformation and modern leadership values. The company prides itself on a balanced gender ratio in leadership positions and a corporate culture that values open feedback and mutual respect. Their portfolio includes a diverse range of national and international clients across various sectors such as retail, lifestyle, technology, and food and beverages. By combining strategic know-how with creative execution, Counterpart Group develops tailored campaigns that are designed to be both effective and sustainable.