These days, that’s called content marketing. Copyblogger founder Brian Clark has been building businesses with online content marketing since 1998, before anyone used that term.
Copyblogger started as a simple one-man blog. Today, Rainmaker Digital (formerly Copyblogger Media) is a software and training organization with more than 125,000 unique customers — and it was all done with useful content, smart copywriting, and solid products and services.
No advertising. No venture capital. No outbound sales team.
Just $1,000 in seed cash and a whole lot of time and effort spent teaching others how to do online marketing that works. Every product we’ve released was conceived from the practical, real-world needs we see every day in our audience.
Today we’re a profitable multi-million dollar company that’s growing fast. But our mission has never changed: We’ll help you create the kind of audience-focused content that helps you reach your business goals.
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