Conductor

Conductor began its journey in 2006, initially known as LinkExperts, with a vision to reshape how businesses approach digital marketing and understand their online visibility. Spearheaded by co-founder Seth Besmertnik, the company pioneered the world's first enterprise SEO platform. This innovative spirit was driven by a mission to empower organizations to transform their inherent wisdom into digital experiences that genuinely help people. The early years were focused on developing a robust platform that could provide actionable insights into search engine optimization, content strategy, and technical website health, enabling marketers to connect with their audiences more effectively by creating valuable, problem-solving content.

Under Seth Besmertnik's leadership, Conductor cultivated a 'people-first' culture, emphasizing the growth and well-being of both its employees and customers. This philosophy became a cornerstone of the company's identity and contributed to its recognition as a great place to work. A significant chapter in Conductor's story unfolded in 2018 when it merged with WeWork, with ambitious plans to leverage WeWork's extensive platform and resources to scale its operations globally. However, demonstrating an unwavering commitment to the company's core mission and values, Seth Besmertnik led an employee buy-back at the end of 2019, re-establishing Conductor as an independent entity, often referred to as Founder Inc. This move underscored the dedication to its foundational principles of customer-first marketing and fostering a supportive internal culture. Today, Conductor continues to evolve, offering a comprehensive Website Optimization & Intelligence platform that helps leading brands create and optimize digital experiences that are easily found through organic search, thereby driving customer value and business growth. The platform integrates various data signals, from search and technical insights to engagement data and web analytics, providing holistic insights and powerful recommendations within a unified system, always striving to help companies realize the full potential of their online presence and connect meaningfully with their customers.