Product Marketing Manager

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

About the Role

We’re hiring a second Product Marketing Manager to join CoLab’s growing PMM team.

This role is about turning company positioning and product strategy into launches and messaging that resonate with real engineering teams. You’ll partner closely with our existing Product Marketing Manager and work day-to-day with Product Management, Customer Success, and Marketing to bring new capabilities to market in a way that’s credible, focused, and easy to understand.

Using CoLab’s marketing campaign strategy and product roadmap as guardrails, you’ll develop and execute a tactical launch plan each quarter. You’ll also help sales win deals against competitors, own the messaging across key pages on the website, and produce content showcasing product workflows for social media.

Our Ideal Candidate

• You’re someone who enjoys doing the hard work of clarity.

  You’re comfortable learning complex domains and explaining them precisely — not by simplifying them into buzzwords, but by understanding how things actually work. You can take a vague idea (“this could be a big launch”) and turn it into a concrete, executable plan with clear messaging and next steps.

  You’ll thrive here if you:

  • See strategic guardrails as a shortcut to stakeholder alignment, not a cumbersome restriction
  • Ask sharp questions and respectfully push for clarity
  • Care deeply about whether your work actually lands with customers and internal teams

  You’re less likely to enjoy this role if you:

  • Prefer an early stage product marketing role, with undefined company positioning
  • Want to execute launch plans, but not be involved in building them
  • Get uncomfortable engaging deeply with technical or industry-specific concepts

Responsibilities

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches, not just at major release moments
• Review and elevate messaging across marketing, especially for technical or product-focused content

Qualifications

• 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
• Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership.
• A combination of strategic product marketing experience and hands-on tactical execution.
• Ability to effectively engage with and influence internal and external stakeholders.

Extra Details

• This is a full-time, permanent position with a competitive compensation package that includes stock options.
• Extended health and benefits package, including unlimited paid vacation and RRSP matching.
• Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.

Equity Note

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.